Swiss watchmaker Corum has launched into the premium luxury watch destination known as The Wonder Room at Selfridges’ flagship London store on Oxford London.
Corum said 21 luxury timepieces from its collection would be on the display in The Wonder Room. The highlight is expected to be The Golden Bridge, the brand’s flagship complication model. This iconic watch was first introduced in 1980 and remains a benchmark with its unique baguette movement. Moreover, it is also regarded as an avant-garde watch thanks to its movement placed in the centre of a transparent sapphire crystal case.
Also on display will be the Admirals Cup. In 1960, the first interpretation of the Admiral’s Cup model paved the way for Corum’s success in the industry. This model remains thanks to its history, which is inextricably bound up with major sailing competitions and prestigious sailors, as well as for its inimitable esthetic based on a twelve-sided case, a dial set off by twelve nautical pennants, and the Admiral’s Cup trophy engraved on the case back.
From astounding jewellery to the finest watches, The Wonder Room at Selfridges London is a unique destination that plays host to some of the world’s most desirable brands.
“We are thrilled to be given the opportunity to launch Corum into the highly regarded, luxury shopping concept, The Wonder Room in Selfridges,” said Thomas Tope, Group Sales Director at The Dreyfuss Group, Corum’s UK distributor.
He added: “Corum will add something unique to the current watch offer within this iconic selling platform. The Wonder Room team have extensive horological expertise in turn making this premium shopping destination the perfect place for an artisan watch brand such as Corum.”
For more information on Corum, click here.
