When it comes to luxury fashion, the most prestigious brands, and those that we keep coming back to time and again, come with a rich history and heritage attached. There’s just something about an inspiring brand story that piques our attention, and it plays a key role in shaping a fashion house’s identity, building its reputation, and fostering an association with quality craftsmanship.
So the recent news that heritage luxury fashion brand Misirli 1951 is coming to the UK, with over 70 years of history behind it, is understandably rather exciting for the fashion enthusiasts amongst us, and might just be the best thing we’ve heard all year.
Having established itself as a leader in the world of luxury fashion, the Turkish brand has made a name for itself thanks to the unparalleled quality of its garments and the unique designs that feature across its collections. It’s not easy to successfully combine modern trends with timeless appeal, and it’s something that many brands fail to achieve – but Misirli 1951 has got it down to a fine art.
Founded in the vibrant city of Istanbul it has since made it its mission to go global. Featuring a range of covetable pieces spanning outerwear, knitwear, interchangeable separates and accessories designed for the modern and conscious woman, it’s set to become a staple in all of our wardrobes in 2023 and beyond – because this is a brand that knows how to bring the kinds of garments to life that we’ll still be wanting to wear in years to come.
Co-CEOs Emir and Sema Turkmen have played a pioneering role in introducing modern knitwear to Turkey, with the brand’s fine craftsmanship, high-quality materials, and aesthetic designs the fundamental characteristics of Misirli 1951 – and it’s something that the brand brings with it to UK shores this year.
Continuing to innovate by incorporating timeless designs into its collections and bringing new dimensions to the knitwear industry, knitwear patterns in the collection are inspired by the colours, shapes and textures of mountains, oceans and deserts. The brand aims to create garments that evoke emotions ranging from awe to peace and symbolise the interconnectedness of all living things.
As a brand that shapes the fashion industry in Turkey, it’s fair to expect that it’s about to make waves here, too, and we can’t wait.
The SS 2023 collection features timeless and sophisticated essentials, from classic silhouettes to trendy pieces, with something to suit all tastes and personal styles – from showstopping bodycon dresses to simple, textured pieces in neutral tones and earthy hues. Emphasising sustainability and eco-friendliness, and using innovative materials throughout, highlights include dramatic metallic knitwear that can be dressed up or down, and open knits with thoroughly touchable textures that promise to add interest to any outfit.
Each piece can be dressed up or down, which means they can play a part in everything from dressed-down, off-duty style to opulent evening ensembles.
Art has played a central role in bringing the brand’s latest collection – and indeed, all of them – to life, having influenced the creative process and guided the design philosophy and aesthetics of each and every piece.
By incorporating artistic elements into its collections, Misirli has created unique and visually captivating pieces that can’t help but catch our attention for all the right reasons, conveying subtle messages, expressing cultural values, and stimulating meaningful conversations.
And by collaborating with talented artists and supporting art initiatives, Misirli 1951 also prides itself on contributing to the development of the artistic community and promoting cultural exchange.
Sustainability and ethical values are important to the brand, which is why eco-friendly materials are used throughout its range, and reducing waste and implementing fair labour practices are prioritised throughout the design and manufacturing process, as well as bringing its products to market. The collection promotes a slow fashion approach that emphasises quality over quantity, centred around long-lasting and versatile pieces. And by incorporating premium yarns from different parts of the world, Misirli 1951’s designs are elevated with unique textures and patterns, with a focus on unparalleled production and premium materials reflecting the brand’s dedication to creating a sustainable and ethical fashion industry that prioritises quality and longevity.
The brand uses traditional handmade techniques that provide local artisans with employment opportunities and preserves cultural heritage. Its collection is carefully crafted in its own knitting factory using skilled artisans and state-of-the-art technology to create high-quality and sustainable garments, with a commitment to quality production ensuring that each piece is created with attention to detail and ethical practices at every stage.
Aiming to continue offering innovative and unique designs in the fashion industry, now, Miserli’s goal is to continue to be seen as an inspiring brand by providing high-quality and aesthetically pleasing products to customers without compromising on trends, its own style and identity, or those all-important sustainability credentials.
With plans afoot to take further steps in sustainability and reducing its environmental impact, Mısırlı1951 intends to increase the use of sustainable materials and production methods, to utilise resources more efficiently and support the conservation of natural resources – so it’s certainly a brand worth supporting if you’re looking for an ethical choice.
Prices range from £80 to £500.
All imagery credit: Misirli 1951
