Jetcraft, the global leader in business aircraft sales and acquisitions, saw a 20 per cent increase in buyers under the age of 45 last year, while new research shows that younger owners fly 19 per cent more on average than those aged over 50.
Recognising the importance of adapting to the needs of existing and new clients, owner and chairman, Jahid Fazal-Karim, discusses how Jetcraft stays ahead of the evolving needs of the younger luxury consumer.
Technology
Younger luxury consumers are prioritising experiences and looking for interactivity when it comes to making purchases, so we’re adapting the Jetcraft buying journey to be more immersive and take advantage of the incredible technology available.#
We’re the first business aviation company to establish a permanent presence in the Metaverse, meaning our clients can visit us in Decentraland and will soon be able to virtually step inside and explore our inventory, allowing us to bolster convenience without replacing the value of in-person connection with our experts around the world.
The rise in Jetcraft buyers under 45 is driven by a growing number of younger entrepreneurs from the technology and finance sectors, many of whom are already established Metaverse users, which is why it is crucial for us to be early adopters of cutting-edge technology and remain open to innovative ways of working.
Sustainability
We’re seeing how transparency and an active approach to sustainability are important factors for luxury consumers, particularly within younger demographics. Many of our younger entrepreneurial clients are running companies that are investing in technology to help in the fight against climate change, looking for transport solutions that support their goals.
Steps we’ve taken in the past few years include partnering with Azzera to achieve carbon neutrality and investing in projects that deliver environmental, developmental and social change around the globe. We’re also educating clients on sustainable aviation fuel, and our expansion into the Metaverse allows us to broaden our reach even further and offer aircraft viewings with minimal environmental impact.
Authenticity
The value of authenticity is nothing new for luxury consumers, but we’re seeing this evolve with the generations. Jetcraft has been a continuous presence in private aviation for over 60 years, and throughout this time we have led the way and set the standards that continue to shape and impact the industry.
We stay true to the values of our founder, Bucky Oliver, exceeding the needs of our clients by finding the solutions that many wouldn’t, while consistently evolving and staying ahead of industry trends. This has allowed us to build trust amongst our loyal partners and remain the number one choice for new, younger consumers looking to enter the private aviation space.
For more information on Jetcraft, visit jetcraft.com.
