For the sartorial male, choosing the perfect outfit for an occasion (or just a normal day) is about more than just the garments you’ll be wearing on top – and laying the foundations with the perfect pair of underwear is essential to ensure you show up both looking and feeling your very best.
Despite there being a huge amount of choice in men’s underwear these days, it’s surprisingly challenging to find a brand that offers comfort without compromising on luxury. Often, the most comfortable underwear doesn’t exactly look flattering, whilst more stylish models can end up chafing in all the wrong places.
Enter, Club Seven – the luxury menswear and men’s underwear brand that is winning the attention of affluent shoppers, stylish dressers and male celebrities alike, who have fallen head over heels for its sleek line of opulent undergarments.
Designed by illustrious international fashion and underwear model and Mr Africa International Alex Gede – who founded the label back in 2021 and himself knows all too well how tricky it can be to find the right style and fit – Club Seven’s sought after range is made from premium fabric blends and is designed to address all or the shortcomings of other offerings currently on the market, providing a much needed solution to the oversights of other high-end brands.
The label has set out to revolutionise the world of menswear, and Alex’s personal journey of transformation, from battling an eating disorder to becoming an international fitness and underwear model, is a testament to his passion for fashion and commitment to excellence – so you can be sure that when it comes to Club Seven, you’re getting the very best underwear that money can get, and that is the result of tireless work and dedication on the journey to getting them just right.
Club Seven believes that 95 per cent cotton which is the premium standard for most brands, is in fact basic – entry level. That is why Club Seven goes beyond this to offer something more, something that feels like a second skin – a blend of fabric that would make you forget you have underwear on. Club Seven fabric only uses a premium blend of cotton and modal, modal and spendex, and bamboo.
The label’s choice of fabrics not only ensures a luxurious feel but also minimises waste during production and facilitates faster decomposition – a nod to the brand’s commitment to taking an environmentally friendly approach to its operations – and makes them a great option for anyone seeking a more sustainable choice.
“We care about our environment, which is why our fabrics are better for the planet, too. They produce less waste during production and decompose faster than most other fabrics. And we also donate $1 for every pair made to One Tree planted, which means that every time you order from us, a new tree is planted.”
Offering a sumptuous second-skin feel thanks to their unrivalled softness, Club Seven’s underwear offerings elevate the wearing experience to an entirely new level. And remarkably, its bamboo fabric dries five times faster than conventional cotton – a testament to the brand’s superior performance and functionality.
Club Seven underwear, like other underwear, comes in a variety of sizes – but where it differs, and in another example of the brand’s commitment to superior design, is that it also offers different sizes and styles of pouches made to snuggly and comfortable fit the male anatomy with enough room for breathability and are based on the brand’s unique 3D design. The Legacy Collection is a good example of one of these unique pouch designs, created in a way that ensures they flex according to your size so that you always get the perfect support and fit.
All Club Seven underwear comes in stylish packaging to add an additional sense of luxury to the purchasing process and also makes them great for gifting purposes – so if you’re looking to surprise someone this Christmas then why not give them the gift of the most stylish, comfortable and opulent-feeling underwear they’ve ever had the pleasure of wearing? And with matching tops and socks also available, there’s no need to stop there.
There’s no questioning the fact that these garments serve as the quintessential foundation for any sartorially inclined male, and what evidently sets Club Seven apart from the competition is the brand’s relentless dedication to redefining the very essence of men’s fashion, and its commitment to impeccable design that goes above and beyond. It’s unsurprising that this increasingly sought-after name has emerged as the epitome of luxury and innovation in men’s fashion of late, and for the discerning gentleman, there’s no better choice when it comes to laying the foundations for your new season wardrobe.
As they say, looking good is all about how you feel, and with stylish, comfortable and thoroughly opulent underwear in your corner every day, you simply can’t lose. Whatever you’re doing on any given day, from the boardroom to the bedroom, Club Seven has got you covered.
