With summer finally upon us, now is the peak time of year for jetting off abroad for some much-needed sunshine, with long, hot days on the beach or languishing by the pool with a good book and cocktail in hand very much on the agenda.
Of course, looking and feeling your best is likely a key concern, which means shopping for some new swimwear is in order. And this year, the world of luxury swimwear is brimming with fresh trends and innovative designs that aim to cater to the fashion-conscious elite.
High-end brands are, as usual, setting the bar with their stylish creations, but in 2024, they’re going beyond the aesthetics alone, placing an emphasis on sustainability, inclusivity, and technological advancements.
If you’re wondering where to start when it comes to hunting down your perfect swimwear wardrobe for the summer ahead, then here, we take a look at the top luxury swimwear trends making waves this year.
Bold prints and vibrant colours
While luxury has always been about understated glamour, the 2024 swimwear season is all about making a statement, which means this year, it’s all about bold prints and vibrant colours. Luxury brands are embracing eye-catching patterns and hues that reflect the lively spirit of summer, and from classic animal prints like leopard and zebra, which we’re seeing reimagined in bright, unconventional colours, to bold geometric patterns in striking colour combinations, choices abound.
Dolce & Gabbana’s latest collection features neon animal prints that add a playful twist to traditional designs. Bands like Missoni, meanwhile, are known for their iconic zigzag patterns, which continue to dominate the luxury swimwear market.
To nail this trend, bear in mind the classic luxury principle of ‘less is more’ and keep footwear and accessories minimal. A simple white linen shirt, some understated gold jewellery and a pair of birkenstocks are all you’ll need to complete the perfect poolside look.
Sustainable fabrics and eco-friendly practices
Of course, looks aren’t everything, and as we, the luxury consumers, become increasingly eco-conscious, so too are the high-end brands we favour. In response to the growing demand for greener fashion brands that take their eco-credentials seriously, we’re seeing brands strive to incorporate sustainable fabrics and ethical manufacturing practices into their designs so that buying swimwear feels as good as it looks.
Recycled materials, such as regenerated nylon from discarded fishing nets and other ocean debris, are unique choices that are now being used to create showstopping swimwear collections. Brands like Vilebrequin and Stella McCartney are at the forefront of this movement, offering high-quality swimwear with minimal environmental impact.
Natural materials like organic cotton and hemp blends are also becoming popular, and are biodegradable as well as offering a soft, comfortable feel that we all crave.
Innovative designs and technological advancements
Performance, too, is key when it comes to luxury swimwear, which means innovative designs that embrace the latest technological advancements have become essential for high-end brands looking to stay ahead.
This year has already seen the emergence of ‘smart swimwear’ – high-tech swimwear featuring UV sensors that alert the wearer when it’s time to reapply sunscreen. Companies like Spinali Design are pioneering this space, integrating technology seamlessly into stylish swimwear, and their collections are becoming highly sought-after amongst luxury fashion lovers.
Brands are also designing swimwear that adapts to different body shapes and sizes, ensuring a perfect fit, with adjustable straps, customisable padding and versatile designs that cater to various body types all helping to create a smooth silhouette and ensure comfortable wear throughout the day. Let’s face it, there’s no such thing as an average body shape, and being able to tailor the fit of your swimwear has been a long time coming, so it’s no wonder this is a trend that is gaining traction fast.
Retro revival and vintage inspirations
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With the 90s revival in full swing, old school swimwear styles are also making a comeback, but taking us back a couple of decades further, with designers drawing inspiration from times gone by to create contemporary pieces with a nostalgic touch.
The 70s and 80s influence has been seen across the catwalks for this season, with high-cut legs, bold stripes, and vibrant colour blocking now back in vogue. Brands like Solid & Striped are leading the retro revival with their updated takes on classic swimwear silhouettes.
Vintage-inspired glamour, too, is trending once again in 2024, with one-piece swimsuits featuring ruched details, sweetheart necklines, and polka dot patterns in timeless designs that offer a sophisticated, elegant look that appeals to luxury consumers.
