Known as the “Land of the Morning Calm”, South Korea is perhaps a lesser travelled destination than some, but offering a vibrant blend of rich history, intriguing culture and cutting-edge modernity, it’s one of the hottest spots to add to your travel bucket list for 2025.
From its bustling cities to serene countryside, this East Asian gem offers a wealth of experiences that cater to the discerning luxury traveller, and its bustling capital city, Seoul, is the perfect place to start. While you could easily spend an entire trip here alone and still not see everything, the tranquil beauty of its islands are a great addition to your itinerary if you’re looking to combine cultural immersion with some much-needed rest and relaxation.
If you’re unsure how to fit all of the highlights into the time you have without compromising on luxury, then here’s how to find the perfect balance and experience South Korea in style.
Seoul
Capital city Seoul is, like most capitals are, awash with sights to see and things to do. From its ancient palaces and museums to exclusive shopping experiences, it has it all – and for the luxury traveller, the city offers an array of five-star hotels and Michelin-starred restaurants that draw inspiration from the local cuisine.
Where to stay
Four Seasons Hotel Seoul
Located in the heart of the city, the Four Seasons Hotel Seoul is a haven away from the throng and offers up the same level of luxury and exclusivity the esteemed Four Seasons brand is known for worldwide. Its spacious rooms come with breathtaking views of the city skyline, and there’s a full-service spa, and multiple dining options, including a Michelin-starred restaurant right within the hotel.
The Shilla Seoul
Seamlessly blending traditional Korean aesthetics with modern luxury, The Shilla Seoul is located conveniently close to the city’s historical sites, making it a perfect base for exploring Seoul. Plus, it boasts a stunning rooftop garden and an extensive art collection.
What to do
Explore Gyeongbokgung Palace
The obvious place to begin your visit to Seoul is at the Gyeongbokgung Palace, the largest of the Five Grand Palaces. For a truly memorable and exclusive experience, consider splurging on a private tour that includes a traditional tea ceremony in one of the palace’s ancient pavilions.
Shop ‘til you drop in Gangnam
Seoul’s most affluent district is the place to be if you’re in the mood for a high-end shopping spree and offers up a myriad of boutiques, flagship stores, and one of Asia’s largest underground shopping complexes, the COEX Mall. If the idea of navigating them alone has you breaking out in a cold sweat, then you can hire a personal shopper to guide you through the best of Korean fashion and beauty products and help you to make the best choices.
Dine at Michelin-starred Restaurants: The fine dining scene in Seoul is at an all-time high, and today the city is home to a growing number of Michelin-starred restaurants. Gaon and Mingles are both highlights, serving up decadent cuisine in which traditional Korean ingredients and techniques are reimagined with modern flair. If you’re looking for a really unique experience then Jungsik is a must. This inspired restaurant pioneered “New Korean” cuisine, blending Korean flavours with global influences, and promises you the best meal you’ll have in the city.
Jeju Island: A serene escape
If navigating the hustle and bustle of Seoul for a few days is likely to leave you feeling in need of a good rest, then Jeju Island, often referred to as the “Hawaii of Korea,” is the perfect place to enjoy a serene escape from city life. This volcanic island is a UNESCO World Heritage site and is renowned for its breath-taking landscapes, lavish resorts, and unique cultural experiences.
Where to stay
The Shilla Jeju
Located on the southern coast of the island, The Shilla Jeju is an elegant resort offering plush rooms and suites with exquisite ocean views, private villas, and an exclusive lounge for VIP guests. Add to that a luxury spa, gourmet dining, and easy access to Jeju’s natural wonders, and it’s the ideal spot to hole up for a few days of R&R.
Podo Hotel
The Podo Hotel is a charming boutique alternative if large hotels aren’t your thing, and designed by world-renowned architect Itami Jun, blends harmoniously with the surrounding nature. Inspired by traditional Korean houses, it provides another taste of Korean culture and a thoroughly unique stay.
What to do
Hike Hallasan Mountain
Feeling adventurous? For seasoned hikers, ascending to the peak of Hallasan Mountain, South Korea’s highest peak, is a challenging but rewarding trek. Hire a private guide for a personalised experience and enjoy a gourmet picnic at the summit and a toast to making it to the top.
Visit the Jeju Tea Gardens
The O’sulloc Tea Museum and its picturesque tea gardens offer a chance to learn about Korea’s tea culture, taste an array of premium teas, and take part in a traditional tea ceremony.
Relax at Hamdeok Beach
If you’re craving pristine beaches and crystalline waters, head to Hamdeok Beach for the day and book a private cabana. A seafood lunch prepared by a personal chef will up the luxury factor even further – and don’t forget the champagne.
