Trending Spirits, founded by Charley Pavlosky, produces AguaDios Ensamble. This ultra-premium tequila uses 100 per cent organic Blue Weber Agave, which grows for 15 years in volcanic soil. When the agave is ready, it is then aged in rare Mizunara oak barrels.
AguaDios Ensamble aims to challenge the standard and change consumer expectations in the premium spirits market. As the global premium spirits market is projected to reach $343.74 billion by 2030 with a CAGR of 10.2 per cent from 2023, Pavlosky’s vision for AguaDios Ensamble is proof of the changing landscape of luxury spirits. “What we’ve created here,” he muses, “is more than just a rare tequila. It reflects our commitment to uncompromising quality, sustainability, and the rich heritage of Mexican artisanal spirit production.”
Crafting the world’s most exclusive tequila
AguaDios Ensamble’s allure is its rarity. With only 1,350 bottles produced in its inaugural release, this tequila is a true collector’s item. Each bottle, individually numbered and presented in a handcrafted gold-engraved box, represents a labor of love and a culmination of Pavlosky’s decades-long journey to create a spirit that stands apart in the crowded market.
The tequila’s exclusivity is not merely a function of its limited production run but reflects the painstaking attention to detail that goes into every production process. From the hand-selected agave plants, left to mature for nearly four times longer than industry standards, to ancestral production methods passed down through generations, AguaDios Ensamble recognizes the essence of artisanal craftsmanship.
“There’s a growing appreciation for the art and science behind premium spirits production,” notes Pavlosky. “People are no longer satisfied with mass-produced, generic offerings. They want something unique, something that tells a story. That’s what we’ve aimed to create with AguaDios Ensamble.”
Sustainability at the heart of luxury
Trending Spirits is proving that luxury and sustainability can coexist in an industry where “premium” often comes at the cost of environmental responsibility. The agave used in AguaDios Ensamble, for instance, is sourced from a single family-owned estate that has been cultivating the land using natural methods, without pesticides or chemical fertilizers, since 1835. This not only ensures the purity and quality of the raw ingredients but also helps preserve the surrounding region’s delicate ecosystem.
Pavlosky’s dedication to sustainability is also seen in the other areas of production. The Mizunara oak barrels used for aging are sourced from a 200-year-old Japanese harvest on Hokkaido, showing how the brand ensures responsible sourcing. The Cooperage is known for its reforestation efforts and eco-conscious practices.
“As a brand, we have a responsibility to the land, the people, and the traditions that make our product possible,” explains Pavlosky. “Sustainability is a guiding principle that informs every decision we make.”
Redefining the premium spirits experience
As AguaDios Ensamble makes its debut in a market increasingly defined by premiumisation, it is clear that Trending Spirits is not content to simply follow trends – it is intent on setting new ones. With its quality, sustainability, and dedication to preserving the rich heritage of Mexican spirit production, this ultra-premium tequila is going to change the luxury spirits industry.
“The launch of AguaDios Ensamble is a watershed moment not just for Trending Spirits, but for the industry as a whole,” says Pavlosky. “It shows the power of passion, perseverance, and a commitment to excellence. We’re crafting rare tequila and a legacy at the same time.”
As the first bottles of AguaDios Ensamble make their way to the hands of the world’s most discerning collectors and connoisseurs, one thing is sure; the future of premium spirits has never looked more exciting – or more sustainable.
