Aston Martin are set to lead the way for Tom Dixon’s Multiplex event hosted at The Old Selfridges Hotel, London. Coinciding with London Fashion Week, the London Design Festival, the BFI London Film Festival and the Frieze art fair, the event is set to bring together design, technology, fashion, film and interiors to delve into what may be ahead for the retail industry.
Keen to be at the heart of future innovation and design Aston Martin will display their DBX Concept which is set to widen Aston Martin’s luxury GT segment audience. The DBX Concept incorporates cutting edge design and an evolution of the brands design language to fit the message perfectly of the Multiplex event.
Aston Martin Chief Creative Officer Marek Reichman said: “It seems entirely fitting that a brand with such a rich creative heritage and renowned luxury persona is a key feature of the Multiplex concept.”
Multiplex is open every day from 18 September to 15 October at The Old Selfridges Hotel, 1 Orchard Street, London W1H 6JS.
