Innovative marketing of car models is forever a talking point with each brand adding their own identity creating their impact on the market. Following on from Infiniti’s QX30 London Art Fair appearance Citroën have spun their own artistic flairs into a ‘wow’ piece of advertising at Birmingham’s Bull Ring.
A mosaic of a Citroën C4 Cactus, made of toy models of the Citroën range, will be unveiled in Birmingham’s Bull Ring shopping centre between 19 – 21 February. The mosaic installation pays homage to Citroën’s founder, André Citroën who, in the 1920s, began creating toy versions of his automobiles – which he named ‘dad’s car’ – for the children of his customers. The first such car to be turned into a toy was the Torpedo B2 10HP, of which more than 30,000 were purchased over a 10-year span.
Measuring 5m by 2.5m, the mosaic has been built in collaboration with final-year students from the University of Creative Arts in Surrey and will be joined at the shopping centre by a real Citroën C4 Cactus on display. Those visiting the installation can walk away with one of the 2,677 toy cars that make up the mosaic. The toys are offered free of charge. Shoppers will also have the chance to learn more about the Citroën C4 Cactus, which is best-known for for its innovative Airbump® technology that protects the car from everyday bumps and scrapes.
Powered by the latest generation PureTech and BlueHDi engines, fuel economy is up to 91.1mpg with CO2emissions from just 82g/km and overall running costs 20% lower than the benchmark in the compact hatchback segment.
The Mosaic will be on display in the Bull Ring, Birmingham, from the 19th – 21st February 2016.
