In recent years, the appreciation for honey has gone up ten-fold. A popular ingredient amongst wellness experts and celebrities alike – mānuka honey has become the holy grail of honey.
The ultimate wellness elixir, it’s a beauty secret that’s been buzzing in the wellness world for years. This ultra trendy superfood is packed with powerful antioxidants, antibacterial properties, and hydrating nutrients, making it a game-changer for skincare routines. Whether you’re looking to soothe irritated skin, diminish fine lines, or just give your complexion a radiant glow, this honey is the answer!
The True Honey Co. is one of the world’s leading premium honey producers. Sourcing mānuka from remote native forests across New Zealand, their premium mānuka honey combines nature’s medicine with modern science to unlock the true value of mānuka and its benefits.
Their story began in 2013 when founder and master craftsman Jim McMillan (Te Atiawa) identified areas of mānuka growing in some of the remote pristine parts of New Zealand. His dream was to harvest and perfect the finest mānuka honey to share with discerning honey lovers around the globe.
A decade later the company has gone from strength to strength and now, The True Honey Co. has just announced the production of their Rare Harvest 2050 MGO Mānuka Honey which now stands at the world’s most potent and highest grade ever documented globally. These prestigious bottles retail for £1,300 and have a limited edition run of just 1,000 jars.
But it’s not as simple as just sending helicopters in. Jim told us: “To make mānuka honey of this grade takes an exceptional set of environmental circumstances along with the utmost care and attention to the hives and honey maturation process.”
To achieve this world record honey, Jim and his team partner with landowners who have large stands of pristine mānuka on their properties. These remote locations require precision and care, deploying helicopters to drop the hives into their top-secret locations where they stay for the duration of the mānuka flowering season before being lifted out. This ensures only the absolute purest nectar. The ability to use helicopters means that they can place their hives in the middle of remote dense stands of mānuka in places roads don’t reach – ensuring only the absolute purest mānuka nectar is sourced. It requires patience, the right time, and utmost care for their bees.
And now, their Rare Harvest 2050 MGO is set to be the most potent and highest-grade variety ever documented.
Jim added: “The honey is delicious, particularly consumed straight off a spoon. And its health benefits are unparalleled. It certainly has a strong flavour. It’s like toffee – both sweet and savoury, with a slight mocha note. I absolutely love it. But there’s also the experience of feeling its natural goodness running through your body. Our customers tell us they buy our Rare Harvest wanting to invest in the best of the best for optimal health and wellbeing.”
With only 1000 highly coveted beautiful amber glass jars available, each sealed with a luxurious hand-turned native timber lid, demand for the Rare Harvest 2050 MGO has already exceeded expectation.
So just what does MGO, UMF mean?
MGO refers to methylglyoxal, a sugar molecule with special health properties, found in most table honey in very small quantities. In The True Honey Co.’s exceptionally pure, luxury honeys, the MGO can be over a hundred times higher. Honey claiming to have high UMF, or Unique Mānuka Factor (which is a measurement that considers the MGO, along with other properties of the honey) is tested by the UMF Honey Association and given a rating, helping to ensure that New Zealand is maintaining mānuka honey quality for consumers around the globe.
Each jar of The True Honey Co.’s Rare Harvest 2050 MGO comes with its own drizzler and is encased in a special hand crafted mānuka blossom box. It’s part of a wide range of delicious honey products available to purchase at truehoneyco.co.uk.
The True Honey Co. Rare Harvest 2050 MGO is also available from both Selfridges and Harrods.
