As digitalisation is altering our habits, digital objects are increasingly becoming a canvas for self-expression and style. Some would even argue that our smartphones are replacing more traditional luxury items like watches. And when you think about it – how many times a day do you look at your watch, compared to how many times you check your phone?
Given how attached most of us are to our tech gadgets these days, it comes as no surprise that we want them to look good. Swedish luxury brand Golden Concept is paving the way for this new market, providing the bon-vivants of the world with exquisite, often customised, mobile phones and accessories. Crafted from luxurious materials like gold, stainless steel and carbon fibre, these phones are the perfect accessories to go with a stylish wardrobe and lifestyle.
On a quest for perfection
The story of Golden Concept began in 2015 when Swedish designer, voyager and entrepreneur Puia Shamsossadati realised there was a gap in the market. With a masters degree in industrial design, a successful career in telecom and a flair for luxury, he had a hard time finding phones and accessories that lived up to his expectations. “I had a vision of creating the world’s most desirable iPhones and accessories, only using the highest quality materials and unique customised designs,” he says.
It didn’t take long before he was delivering phones and accessories in 24K gold to artists, celebrities, royalties, sports stars, businessmen, and other self-made men and women like himself, with football stars like Ronaldo and Neymar among the customers. Today, Golden Concept is the world’s number one provider of customisable luxury phones and accessories, and the demand is growing.
“We’re looking at a whole new generation of wealthy youths and a new kind of luxury consumption that’s not exclusive to the west anymore, but global. Markets like China, India and some of the countries at the Arabian Peninsula are really interesting for us. At the end of the day I want to give more people the confidence to shine and be proud of themselves and their achievements,” says Puia.
The top trends for this year
Behind the elegance of the Golden Concept iPhones lies an obsession with quality. The iPhones are the result of true craftsmanship, where 3D engineers and designers cooperate with technicians and jewellers to deliver state of the art products. With tastes, styles and fashions ever evolving, we find out what the most popular trends are for 2020 from the experts themselves.
Marble iPhone
We’ve seen the faux marble covers in plastic but how about a real phone in solid stone? The word marble originates from the ancient Greek word mármaros, which means shining stone, and shine you will, or at least your phone will, with a unique and luxurious iPhone case – handmade from pure marble.
Rose Gold iPhone
Rose gold is a material that has a particular warmth to it and, adorned with your monogram or your company logo, it makes for a beautiful iPhone that is as much a piece of jewellery as any watch could be. For the real lovers of luxury, Golden Concept provides the option of fully customised iPhones, adapted to the buyers’ taste and preferences.
Bespoke design iPhone
For those who want something truly out of the ordinary, an entirely bespoke design allows for total creative freedom. Whether you prefer an Indian deity made from solid gold or real diamonds forming the letters of your initials, it can be done.
Stainless steel iPhone
An iPhone in stainless steel evokes a more sporty vibe and is perfect for everyday use. This phone will be the ideal everyday companion, just as perfect for that Sunday ride along the coast as for your executive meeting on Monday morning.
24K golden iPhone
Not all that glitters is gold, but this customisable iPhone from The Pure Edition is. Each iPhone is gracefully plated with a thick layer of 24K gold, and a design of your choice is engraved on the beautiful metal back. You can personalise this gem of an iPhone even further by adding your initials or name below the motive.
If you’re looking to upgrade your phone to the most swish it can be then take note of the above trends, all that’s left to decide is how many diamonds do you include!
