AI and machine learning are taking the iGaming world to new heights, and it’s an exciting time for both users and developers. For a company like Veli Group, it means using these technologies to create a better user experience.
These new opportunities come with their fair share of challenges too, especially for leaders in the iGaming industry including the founder of Veli Group, Gia Janashvili. There’s a growing demand for technology-based entertainment, and these demands should appeal to a wide range of iGaming audiences while offering unique experiences, which can often be a tricky balance.
Let’s not forget the challenge that comes with staying creative and innovative while still making sure the business remains profitable. Veli Group leadership and vision will undoubtedly be put to the test as they navigate these complex issues in the gaming landscape in the upcoming year.
We sat around a roundtable with Janashvili to get his insights into the development and growth of iGaming in 2024. This conversation touches on challenges, new trends, and how innovation is changing the nature of iGaming for the better.
There are always dynamic changes in the iGaming industry. What are the anticipated changes and key trends you see shaping the future in 2024?
That’s right! The world of iGaming is undergoing a dynamic revolution, and it’s all thanks to the ever-present influence of technology. I think this transformation is basically reshaping how we view the industry.
It’s an exciting time to be part of the iGaming world, with technology leading the way into the near future. We’re talking about immersive user experiences, augmented and virtual reality, and the integration of artificial intelligence for a type of user personalisation no one has experienced before.
IGaming is also gaining traction on social platforms, which shows the users’ inclination toward community and interaction. When I look at these trends, I also see how players would want to interact with our digital solutions.
How does Veli Group adapt its technology to stay ahead in such a dynamic market?
We are investing in emerging technologies. At the moment, our platforms are using AI to offer personalised user experiences, analyse their behaviours, and tailor our content accordingly. So far, we have been able to successfully foster a sense of community among our users, which is a must-have feature for today’s digital world.
There will be more sophisticated technology upgrades throughout 2024 for Veli Group, and we expect to usher in welcome improvements.
At the moment, what challenges does the iGaming industry face, and how is Veli Group addressing them?
The first thing that comes to my mind, and I know a lot of other companies are struggling with, is user safety and data privacy. In the past few years, there has been a constant increase in user privacy regulations.
Sometimes, it can be hard for a company to keep up with the unfolding of new technologies while ensuring user privacy and data security. Another challenge is regulatory compliance across different regions. A practice that works in a geographical location might not in another.
We’re addressing this by building our systems around state-of-the-art security measures. I personally am a firm believer in adhering to strict data protection protocols.
We also maintain a legal team, which constantly keeps all Veli Group’ activities updated with global regulatory changes. This guarantees our offerings are compliant and also helps us set exemplary industry standards.
Can you discuss the role of Veli Group in constructing the future of iGaming?
I’d like to think of Veli Group as a catalyst for innovation in iGaming. We’re not just developing solutions; we’re creating experiences that resonate with the modern user. Our focus is on building platforms that are intuitive, engaging, and boundary-pushing. We believe in creating sustainable, responsible user environments that are in line with both our ethical standards and the expectations of our audiences.
Does Veli Group plan to expand its international presence?
Absolutely! We have adopted dynamic growth plans that are flexible and geo-location-specific. Our strategy for global expansion involves tailoring our offerings to meet the unique needs of different regions. We are exploring partnerships and collaborations in climacteric markets to introduce our innovative gaming solutions.
We consider localisation in terms of language and cultural relevance, user demand in each location, and many other factors. Let’s take Denmark, for example, which is a highly competitive and saturated market in the iGaming industry.
Fulfilling the user demand in such a market needs a different approach than developing markets like Latin America or Eastern Europe. Veli Group caters to both these markets, but in each location, we strive to stay at a level to always meet our users eye to eye.
You’ve earned a name as a young entrepreneur with a new vision. What innovations can we expect from Veli Group as we move forward in the next few years?
I am a fan of technology, and I’d like to stay on the front line with all these new, exciting innovations in the coming years. Although, our focus will be on creating more personalised, engaging, and interactive gaming platforms that cater to the trend requests and constantly changing preferences of our users.
Finally, what message do you have for the new players and enthusiasts of the iGaming industry?
I say that the future of iGaming is bright, and it’s just the beginning. All that matters is to stay committed to delivering experiences that are not only entertaining, but safe and responsible. I didn’t start so long ago myself, and what has driven me so far has been a pure passion for innovation. And together with anyone else who shares the same passion, we will continue to redefine the boundaries of digital gaming.
Roundtable recap
Innovation, user safety, and global expansion: These were the themes of Janashvili’s words that also offer a glimpse into the future of iGaming in 2024. Under his leadership, Veli Group is poised to play a significant role in shaping the ever-evolving iGaming landscape worldwide.
