Being in possession of luxury cars, jewellery, property and other items is fantastic, until you fancy an upgrade or are seeking to streamline said particulars to make way for other expenses. While there are some obvious routes to go down when it comes to selling such items, such as a high-end jewellers when you want to sell your Rolex, there’s no better reach that the internet to garner interest in your goods and hopefully achieve your desired price for such a high-ticket and highly-coveted item.
Anyone who has sold a highly valuable item previously will know how important it is to get a listing just right in order to convey just how special said piece is, and this comes down to great photography and honesty about any snags there might be, to certificate of authentication and the like. Whether you want to try selling the item yourself or are looking for a reputable broker to get you a good price, there is certainly some research to be done here, so we’ve done the hard work for you.
Here’s how to get the most out of your luxury goods when selling online.
Preparing your item for sale
As with anything you sell on, you have to make sure that it is in good condition, and this is especially important for a luxury item as you’ll no doubt be looking for a substantial price for it. Competition isn’t likely to be too high when it comes to luxury yachts and property, but anything that has a high price will be directed towards a smaller audience, so you really need to ensure that whatever it is you are selling is looking its very finest and in good working order too.
If you have a Rolex watch to sell, for example, you know that you will get a lot of interest for this coveted item, so take it to be serviced and professionally cleaned before leaving it in the hands of a Rolex shop to be sold.
Large items such as property and yachts will need to be in excellent condition with any repairs taken care of and redecorating undertaken, while luxury vehicles will need to be in excellent working order, and valeted before any photos are taken to be sold on.
Decide if you want to sell the item yourself or via a third party
It is estimated that by 2025 nearly a fifth of our personal luxury sales will be online, and so it makes perfect sense to trade your possessions this way so that you can find the right audience to make a swift sale.
Depending on what you are trying to sell, it can make a big difference to whether you need a third party to help you with the sale or whether you can market the item/items yourself. If you’re looking to sell gold, for example, you may not know where to look or how to get the right people interested in buying, but there will certainly be a middleman out there who knows exactly what they’re doing and will give you the confidence to make the sale for you.
Other items, such a designer handbags, will likely be easier for you to sell without extra help, whether you choose to do so via a marketplace or through your own channels.
You may be feeling confident enough to start selling your high-value goods yourself, especially if you have a quantity of items to sell like designer apparel and jewellery, and if so there are a few things you’ll need to consider. If you are setting up your own website, it will have to be a professional looking site with plenty of information on the goods you are selling, the more information the better here.
Customers will need to trust that what you are selling is genuine and so any certificates of authentication to accompany the sale will help it to go through. This works both ways and so you will need to trust that your buyer will pay and is trustworthy when you sell it to them. In light of this, it may be a better option to use a third party seller for your goods as they will be well versed when it comes to the luxury sales process and they should also be able to suss out any untrustworthy buyers.
Final thoughts
When you’ve decided to sell on your luxury item, it’s important to ensure that it is in great condition and sold through the appropriate channels to guarantee a hassle-free and, hopefully, swift sale.
