Web3, the decentralised web, is entering an exciting new period for internet technology, with some revolutionary business and marketing opportunities set to be created as we enter the third generation of the World Wide Web.
With semantic web technology and artificial intelligence providing the framework for better interaction, cooperative communities, easier sharing, and beautiful online virtual experiences, it’s an exciting time for users as well as creators, and could be about to transform the way we use the online space for the better.
According to Tim Haldorsson of Lunar Strategy – a respected digital marketing agency that is a leader in its field: “As an extension of the current web, this new Semantic Web allows better cooperation between computers, provides better means of sharing, and offers the best control of online privacy.”
It certainly sounds like an interesting concept, and it’s one that Lunar Strategy is already beginning to embrace. Here, we look at just how this has ensured the agency is at the top of its game, and is one of the most highly sought-after amongst businesses looking to advance in 2022.
Lunar Strategy and the future of marketing
Lunar Strategy is one of the top digital marketing agencies today and specialises in blockchain, cryptocurrency, and NFT marketing. Founded in 2019 by Tim, the Lisbon-based company’s Web3-focused strategies remain focused on the principles of the new internet, particularly community growth.
As a specialist in crypto-centric marketing, the company and its 18 employees have propelled many marketing campaigns to success, winning the company recognition within the industry. This has included being crowned the top-rated ICO Marketing Agency from Software World, as well as being named the top blockchain technology company from Good Firms – and to top it all off, it also scooped Clutch’s prestigious best digital marketing agency prize.
It’s clear that Lunar Strategy walks the walk as well as talking the talk, and its modern approach to marketing is something that sets it apart from the competition. But how and where are they helping brands and businesses to leverage Web3 moving in the digital age?
Creating unique marketing strategies
Blockchain technology has become crucial to smart contracts and cryptocurrencies in recent years, but its potential is far wider reaching. How far is something we’re still only beginning to understand, but thanks to its open ecosystem, there is no doubt that it will play a critical role in the revolution of the marketing industry in the age of Web3. Allowing direct customer contact, better data privacy, transparency, and security, its many qualities make it an obvious choice.
Cryptos, NFTs, the metaverse, GameFi and DeFi present a new world of business opportunities – but all these exciting new business ideas often require several marketing strategies to ensure in-depth competitor research and an agile approach to creating personalised marketing experiences.
Lunar Strategy has perfected the art of creating the perfect marketing campaign to launch any project, and in the three years it has been operating it has already put its stamp on several, successfully managing to meet the challenges of each category with the solutions that brought the desired results for its clients.
Some examples include – JPEGvault, the first cryptocurrency backed by NFTs; the gaming ecosystem known as Game Starter; the metaverse DAO world known as Dark Frontiers; and Kounotori, a staking platform for tokens.
Lunar Strategy uses several efficient Web3 strategies to achieve the desired marketing results, including crypto influencers, content SEO, community management, landing page optimization, social media, etc – so if you’re on the lookout for an agency that is truly one step ahead of the game and can help your business to gain ground in 2022 and beyond, then look no further.
Succesfully selling projects
Tim is an avid believer in sharing his knowledge. He not only regularly contributes to several publications, but has also co-authored a book with Neil Campbell called The Only Guide You Need for NFT and Crypto Marketing, available on Amazon.
A candid and comprehensive guide packed with tips on generating a buzz as marketers build on their strategies and seek to further engage their communities, it’s an important read for anyone in the sphere.
Training the Web3 marketers of the future remains one of the main goals of the people at Lunar Strategy, and led to the agency’s recently launched Lunar Academy; an enriching online course focused on cryptocurrency and NFT marketing.
“Over the last few years, we have made it our passion to create and improve Web3 marketing strategies that remain intensely focused on community growth,” says Tim.
“For us, this is important, because traditional marketing agencies didn’t – or didn’t want to – understand the new ways of marketing, and many people in the field have no ideas of the exciting developments.”
Lunar Strategy recently released its own NFT collection on the Open Sea NFT marketplace after deciding that this was the best way to showcase its use of its acquired knowledge to create intriguing marketing ideas.
The takeaway
Anticipating the new marketing revolution has presented an exciting time for the team at Lunar Strategy. However, instead of waiting for the changes to pounce on them suddenly, they have creatively spent their time devising and trying unique strategies to help them connect content and users in the new integrated internet.
For Tim and Lunar Strategy, the future of marketing lies in the new decentralised world of Web3 – a world that provides internet users with improved data security, and offers businesses a better way of connecting customers to their products.
