The CBD industry is in the midst of some exciting developments, and is showing no signs of slowing down following a period of significant growth. According to the Centre for Medicinal Cannabis, with its current rate of expansion, the CBD market will be worth nearly £1bn per annum by 2025.
The potential health benefits of CBD have been the subject of many compelling studies over the years. However, CBD oil has also gained a dedicated following of consumers who have embraced CBD as part of their daily wellness rituals. Many of these consumers were previously unfamiliar with the numerous uses and applications of the hemp plant.
Many of us spend our time juggling what feels like an endless number of commitments. While we understand the importance of dedicating time to self-care, time always seems to be in short supply. For those of us balancing work, family and an active lifestyle, CBD oil can help us pause, focus and unwind.
Demand for CBD products has grown considerably; every day new brands are staking a claim in this lucrative market. In particular, there are now many luxury brands working to capitalise on a shift in consumer mindsets. CBD can now be considered as a daily, but luxurious, essential, especially for hardworking professionals who are looking for help coping with stress.
Many CBD suppliers exhibit all the hallmarks of a luxury brand, from sleek branding to innovative lifestyle products. But it’s also important to consider exactly what constitutes high quality CBD. In this article, we will be outlining some of the important factors that make CBD oil a product worthy of a luxury brand.
How the hemp is grown
Just like all the finest products, the process of making luxury CBD products begins with how and where the raw materials are sourced and developed.
Cannabidiol (CBD) is one of the 85 compounds found in the cannabis plant. The other well-known compound, tetrahydrocannabinol (THC), is known for its psychoactive effects. EU regulations specify that CBD oil must be cultivated from seeds that contain less than 0.2% THC. Brands who offer a premium quality CBD oil have sourced their CBD from legally grown hemp plants in the EU. These plants have been grown and nurtured to contain no trace of THC and the highest possible levels of CBD.
How the CBD is extracted and tested
Once the hemp has been grown and processed, the raw CBD must be extracted, distilled and processed. There are multiple ways that CBD can be extracted, each one having a considerable impact on the quality of the final product.
One of the most beneficial and consistent extraction methods is IPA (alcohol), which has a reputation for delivering CBD of the highest possible quality and purity. CBD oil that has been made using IPA is widely used in beauty products, as well as having numerous medical uses due to its outstanding safety profile.
Finally, the most discerning of consumers may want to check whether their CBD products are made using CBD isolate or full spectrum CBD. Putting it simply, full spectrum CBD will contain multiple naturally-occurring compounds found in the cannabis plant (including potentially trace levels of THC) whereas CBD isolate will have a negligible amount of THC and the highest possible amount of pure CBD. The additional compounds found in full spectrum CBD may also have an acrid, bitter taste, whereas CBD isolate is known for its delicate and palatable flavour.
The inclusion of premium ingredients and flavours
While the quality of the CBD itself is paramount, one of the ways luxury CBD brands can distinguish themselves is by creating innovative products that blend CBD with an array of therapeutic ingredients for uplifting results. Customers can then treat themselves to a multisensory experience that enhances the natural qualities of the CBD.
Grass and Co.’s range of CBD products combines ethically-sourced, best-of-the-best quality CBD with a handpicked selection of botanicals, known for their restorative properties and delicious flavours. Take their EASE 300mg Muscle Balm, for instance. Whether you regularly experience aches and discomfort or are looking for a new addition to your post-workout routine, simply massage the nourishing balm into any affected areas. Not only will this help soothe your sore muscles and joints, but your senses will be enlivened by the tantalising combination of tea tree, eucalyptus, peppermint, camphor and arnica.
Alternatively, if you’re looking for a natural alternative to ease your mind, Grass and Co.’s CALM 500mg CBD Oil is made using a therapeutic blend of the finest quality CBD with camomile, mint and ashwagandha. These botanicals are well-known for their health benefits, not to mention their market-leading flavours.
