The love for Scandinavian furniture has grown immensely over the past few decades and one Danish furniture brand has been providing its customers with a range of stylish items for 70 years. BoConcept, which boasts over 300 stores worldwide, champions simplicity, craftmanship, elegant functionality and quality in its designs and is now celebrating its landmark year with a big win at the Luxury Lifestyle Awards (LLA).
The premium furniture and interior design brand has received the ‘Best Luxury Furniture and Homeware’ accolade at the 2022 awards. It marks the third consecutive year that the acclaimed Danish furniture maker has won the coveted annual award, now in its 14th year. Since its inception in 2008, the Luxury Lifestyle Awards has championed and celebrated the success of exceptional brands, products and services from around the world.
Accepting the award, Mikael Kruse Jensen, CEO of BoConcept, said: “It’s always an honour to be selected for the Luxury Lifestyle Awards and especially now, in our 70th year, which makes the occasion that much more special.”
BoConcept is a Herning-based furniture brand that was established to transform living, leisure and work spaces into extraordinary places. Its collections are crafted by some of the world’s finest designers, with the knowledge that what they build will last a lifetime.
More than ever, we are placing greater importance on how we live in the home. Furniture that is modular, elegant and reconfigurable not only gives us the freedom to choose how our spaces take shape but also allows for individual expression.
Self-expression lies at the heart of the BoConcept philosophy, and for that reason its popular interior design service offers a truly personalised and customised brand experience. Clients can enlist the help of a dedicated interior designer to help redesign a room or even an entire home through mood boards and 3D renders before a final installation.
This year’s award holds special significance as BoConcept is celebrating its 70-year anniversary. Established in 1952 by Jens Ærthøj and Tage Mølholm, their founding principles of simplicity, craftmanship, elegant functionality and quality have guided the business to become one of the most global furniture brands with over 300 stores worldwide.
Today, the creative eye of a select group of designers has inspired exceptional designs and shaped the BoConcept look for 21st century living. Celebrated designer Morten Georgsen’s mastery of minimalism and functionality has seen his designs translated into brilliant pieces of furniture.
World-renowned designer Henrik Pedersen’s warm take on minimalism sees a design language populated with clean lines, curved silhouettes and honest materials. Karim Rashid brings his signature style of form and functionality to the pieces he has created for BoConcept.
LLA is a global award selecting, recognising, celebrating and promoting the best luxury goods and services all over the world. The goal of the company is to connect people with the best of luxury. LLA has evaluated more than 10 000 various goods and services in 400 categories from 60 countries and analysed the results to give you a TOP list of the best of the best in the world. Such world-renowned brands as Chanel, Dom Perignon, and Ferrari were proudly named winners. The victory brings companies status and recognition, global promotion and exposure to an entirely new market of customers.
