The UK might be going through a cost of living crisis at the moment, but that isn’t stopping affluent shoppers and service seekers from spending – in fact, around the world, the luxury market is positively booming.
Revenue in the global luxury goods market is expected to amount to an eye-watering US $254.80bn in 2023, with the market widely expected to grow by 3.38 per cent year on year. After two years of the global pandemic and the economic uncertainty that has followed, that’s no small feat – the best-performing segment of all being luxury fashion, with a predicted annual market volume of US$111.50bn, but all set to do well.
With this in mind, it’s perhaps unsurprising that the number of luxury brands popping up over the past twelve months has been on the rise, with new start-ups eager to join the ranks of long-standing elite luxury brands and carve themselves out a permanent share of the market.
Starting from scratch isn’t easy though, and when it comes to running a successful luxury brand, getting the basics right from the start is key, with the perfect logo, typography and marketing materials making or breaking how it is received by the public. Appealing to a high-net-worth, affluent customer base means striking a careful balance, and a cohesive approach to branding and all design materials, which is why if you’re just starting out, it’s wise to bring in the professionals.
Impeccable craftsmanship, rich heritage and a sense of exclusivity can only go so far if they are communicated ineffectively or if your brand’s image isn’t aligned with the type of product or service you provide. A strong brand identity means capturing its unique personality through striking visuals and emphasizing symbolic value in a way that appeals to an elite customer base, encompassing everything from the sense of prestige you wish your brand to be associated with, to appealing to customer sentiment through elements such as social good.
Choosing the right company to create or even enhance your branding and handle associated graphic projects to underpin your marketing campaigns is paramount, and ensuring its team understands your vision and can bring it to life is key. And one company that knows all too well what’s required is London-based graphic design outfit, Greywolf Graphics.
With over 30 years of experience in the design, artwork and printing industry, Greywolf Graphics can magic up everything from simple business cards to large format and exhibition graphics, supplying the complete graphic solution from its London-based studio – so it’s little wonder it’s becoming a popular choice amongst luxury brands eager to up their game.
In fact, Greywolf Graphics has worked with a variety of high-end brands both locally and elsewhere across the globe, perhaps the most notably of which being Ladurée and The Royal Parks, so you may well have seen its designs around already.
It also counts Royal Mail, DLA Piper, Honda UK and various London Boroughs amongst its clients, for which it has supplied and installed a wide range of stands for exhibitions, conferences and events, as well as interior graphics for offices, reception areas and retail outlets, with its beautiful graphics ranging from vinyl signage to full wall art graphics for all spaces of varying shapes and sizes.
It’s not just about getting the job done, but also providing the best possible quality and cost-effective graphics, working to client briefs to produce something truly special. And communication, of course, is key, which is why the team maintains an open dialogue at every stage of the production process – from concept to the final result. That means that proofs are provided throughout to keep customers in the loop and to allow the chance for feedback – so if you struggle to hand over complete control of your branding and design needs, then this should give you peace of mind.
The competition in the luxury market is at an all-time high, and taking the right approach to getting your brand out there is essential if yours is to flourish. So, if you splurge on one thing, make it your branding and graphic design, because it’s the most important ingredient of all.
All imagery supplied by Greywolf Graphics
