MGM Resorts International is well-known for its opulent resorts, which can be found in iconic casino destinations like Las Vegas and Macau, and is the proud owner of some of the biggest names in Sin City including the Bellagio, Mandalay Bay, MGM Grand, and Park MGM. Bringing in eye-watering amounts in revenue from its establishments each year.
But what you might not know is that it also counts unrivalled premium betting brand, BetMGM, amongst its biggest money-spinners, having successfully positioned it as the best and most highly sought-after of its kind in the world. The exclusive sports betting partner to MGM Resorts in the US, both in its land-based casinos and online, its journey from inception to dominance has been rather impressive, and is a testament to MGM’s strategic prowess and commitment to delivering an unrivalled betting and gaming experience for everyone who opts to use its services – from high-rollers to complete gambling and betting amateurs.
Its swift rise to prominence has captured the attention of enthusiasts and experts alike, showing its competitors how its done with a combination of cutting-edge technology, a comprehensive gaming portfolio, and the relentless pursuit of customer satisfaction.
As a famed global giant in the entertainment and hospitality sphere, it’s fair to say that MGM Resorts International has a wealth of expertise in delivering the very finest customer experiences – and it’s something that has translated flawlessly into the same customer-centric experiences at BetMGM to set a new industry standard. We asked the experts at betting.co.uk to spill the tea on its success.
Embracing the latest tech innovations
In order to stay ahead of the curve in the dog-eat-dog entertainment world, embracing the latest technological innovations has always been key, and MGM Resorts International has always done just that. Its online platform boasts a state-of-the-art, user-friendly interface, with advanced features to elevate the overall experience. And, while it’s true that many betting enthusiasts today opt to access entertainment via mobile phone apps these days, MGM has continued to ensure that those who prefer a more traditional desktop-based approach can enjoy the same responsive experience – anywhere, anytime.
Embracing strategic partnerships
Strategic partnerships have long been one of the brand’s major strengths, and once again, they have played an integral role in BetMGM’s meteoric rise. By collaborating with leading technology providers and industry experts, BetMGM has gained access to cutting-edge solutions that enhance the platform’s functionality, and its intuitive user interface and robust backend systems are something that the brand’s competitors continue to find almost impossible to match.
A diverse gaming portfolio
Of course, the success of any betting brand comes down to the range of games it offers, and this, too, is one of BetMGM’s major strengths. From traditional sports betting to an extensive selection of casino games – including classics like roulette, poker and baccarat, as well as a host of modern alternatives – it’s got all bases covered and more, catering to the varied interests of its user-base to become a one-stop destination for the premium gambling enthusiast, from seasoned bettors to casual gamers alike.
An extensive coverage of sporting events from around the globe is another of its strengths, with everything from major league sports to niche tournaments available to peruse and place wagers on. Featuring real-time updates and in-play betting to add to the excitement, it’s become a favourite with sports enthusiasts as well as high-rollers who come instead for its more traditional range of casino games and high-stakes gambling opportunities.
With an impressive library of casino games, including table favourites and slots, an immersive and engaging casino experience that rivals the ambiance of brick-and-mortar establishments and keeps casino aficionados coming back time and again for more.
Responsible gaming
Of course, despite its undeniable allure, a commitment to responsible gaming is important, and it’s something that MGM Resorts International hasn’t neglected to ensure. In fact, you could say that it has become a cornerstone of BetMGM’s success, fostering a safe and secure gaming environment through stringent measures designed to promote responsible gaming practices. It includes strict age verification and the option to self-exclude, with customers always put first to ensure their wellbeing.
The betting industry is heavily regulated, and BetMGM has gone above and beyond to ensure it meets all of the required criteria and abides by the rules, securing licenses and approvals that are a testament to the brand’s commitment to transparency and accountability.
Offline integration
Despite the growing popularity of online gaming and betting, the allure of the original luxury land-based casino is undeniable and is still as strong as ever. To ensure that customers at its physical casinos can enjoy the same high-level experience offline as they do online, it has seamlessly integrated the online platform with its land-based venues, creating a cohesive and immersive experience for patrons and a synergy between its virtual and physical realms that offers flexibility and sets BetMGM apart. If you like to mix things up by playing online and off, then it means it couldn’t be easier to do so, with a smooth and seamless transition available between the two.
The bottom line
Between its strategic vision and unwavering commitment to excellence, MGM Resorts International has managed an impressive feat, elevating BetMGM to the very peak of the online betting and gaming industry, and the offline one, too. By embracing the latest tech innovations and taking a customer-centric approach, it has fast become the creme-de-la creme of premium online entertainment, and currently, no other provider comes close.
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