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Hollywood, Florida: A hidden gem transformed into a luxury destination

The city’s evolution has also sparked a wave of luxury real estate development, with Icon Beach Waterfront Residences at the forefront of this shift.

By LLM Reporters   |  
icon beach florida
Image Credit: ARX Creative

A fresh chapter is unfolding for Hollywood, as the enclave steps into the spotlight as one of South Florida’s most sought-after destinations, celebrated for its blend of coastal charm and contemporary sophistication.

Nestled along Florida’s eastern coastline, this once-understated city is embracing a new era of growth and vitality, drawing the attention of forward-thinking developers and discerning buyers seeking an exceptional waterfront lifestyle.

Aerial image of Hollywood Lakes and Beach Florida USA
As it approaches its 100th anniversary in 2025, Hollywood continues to captivate with its timeless charm and scenic waterfront setting

A city on the rise

As it approaches its 100th anniversary in 2025, Hollywood continues to captivate with its timeless charm and scenic waterfront setting. Its iconic Broadwalk, an example of the city’s enduring appeal, is a nearly two-and-a-half-mile stretch along the shoreline that has long been a favourite of both locals and tourists. While the Broadwalk retains its allure with beachfront eateries and quaint shops, the area has expanded, evolving into a dynamic destination attracting cultural aficionados, outdoor enthusiasts and luxury seekers alike.

For golf lovers, Hollywood boasts a selection of premier options. The Hollywood Beach Golf Club offers lush landscapes and challenging fairways, while the nearby Diplomat Golf and Tennis Club delivers an upscale experience with championship-level greens, an extensive amenity collection and scenic water views.

Complimented by its natural beauty, Hollywood’s downtown area is experiencing a cultural and economic revival. Recent investments have transformed this corridor into a vibrant hub of high-end dining, boutique shopping and artistic expression. The ArtsPark at Young Circle, a 10-acre urban oasis, hosts outdoor festivals, live performances and interactive art installations, making it a centerpiece of the city’s cultural identity.

This resurgence has also fueled Hollywood’s growing culinary scene, which has become a paradise for food lovers with a diverse range of dining options and cuisines. From the upscale sophistication of Diplomat Prime and Sardelli’s to the fresh, coastal flavors at J&C Oyster, Hollywood’s gastronomic landscape continues to impress.

The city’s evolution has also sparked a wave of luxury real estate development, with Icon Beach Waterfront Residences at the forefront of this shift. Image credit: ARX Creative

The new luxury frontier: Icon Beach Waterfront Residences

The city’s evolution has also sparked a wave of luxury real estate development, with Icon Beach Waterfront Residences at the forefront of this shift. Developed by real estate industry leaders, Related Group and BH Group, the project redefines upscale oceanfront living in the city.

Icon Beach’s 350 residences, situated along the Intracoastal Waterway and minutes from the Atlantic Ocean, are designed by the acclaimed Meyer Davis, and blend modern aesthetics with organic, beach-inspired textures. Floor-to-ceiling windows bathe the interiors in natural light, offering expansive ocean and waterway views.

The homes, ranging from 948 to 2,580 square feet, cater to a variety of buyers. Details like custom Italian cabinetry and imported finishes create an atmosphere of understated elegance that feels both contemporary and timeless.

Elevated living inside and out

What truly distinguishes Icon Beach is its exceptional array of lifestyle amenities set against the backdrop of its unmatched beachfront location. Spanning more than 40,000 square feet, the property’s collection is designed to elevate residents’ daily lives.

For those prioritising wellness, a state-of-the-art fitness centre, spa and yoga lawn provide spaces for rejuvenation and self-care. Social connections are fostered through thoughtful amenities such as an outdoor cinema, a cocktail bar and a residents’ lounge.

The full-service beach club, a rare offering in the area, provides unparalleled access to Hollywood’s pristine shoreline. Residents also benefit from an on-site marina, making exploring South Florida’s waterways an effortless experience.

“With Icon Beach, we’re introducing a new level of bespoke luxury to the thriving Hollywood market — refined, exclusive and service-driven,” said Nick Pérez, president of Related Group’s Condominium Development division. “Just steps away from the convention centre, a soon-to-be-unveiled five-star beach club and the Atlantic, Icon Beach is the South Florida lifestyle distilled to its most desirable components.”

Developed by real estate industry leaders, Related Group and BH Group, the Icon Beach project redefines upscale oceanfront living in the city. Image credit: ARX Creative

The future of Hollywood Beach

Hollywood offers the best of both worlds: close enough to the vibrant energy of Miami and Fort Lauderdale, yet far enough to maintain its relaxed coastal charm. As the city approaches its centennial, its transformation into a luxury destination is well underway, driven by a unique blend of cultural vibrancy, upscale amenities and cutting-edge real estate developments. This balance of authentic character and high-end offerings makes Hollywood a prime choice for buyers seeking not just a home, but a lifestyle. With its ongoing evolution, Hollywood is quickly becoming South Florida’s next hotspot for luxury living.