Native Land, in partnership with Derwent London and The Portman Estate, has launched 100 George Street, a collection of 41 super-prime one-to-four bedroom apartments and penthouses located in Marylebone W1, one of Prime Central London’s most sought-after locations. 100 George Street will connect Baker Street and George Street, forming part of the new landmark mixed-use development set to become a new destination within the area.
Designed by renowned practice Hopkins Architects, 100 George Street reflects the charming Georgian architecture and vibrant village feel of Marylebone W1. Alongside beautifully crafted homes, residents will have exclusive access to world-class amenities typically found in five-star hotels, whilst being moments from neighbouring Mayfair and London’s most favoured Royal Parks: Hyde Park and Regent’s Park.
In addition to a discrete concierge and dedicated management team ensuring 24-hour security, residents have access to a carefully considered suite of social spaces, designed by Hudson and Mercer, to create a sense of refined living. These comprise a library, residents’ lounge with a 98-inch ultra-high definition screen, a fully-equipped meeting room, a fitness studio with state-of-the-art equipment and a bespoke spa, treatment room and sauna.
Each home has been designed with a generous, lateral layout carefully crafted to combine classical Georgian features with modern materiality. To complement the neutral colour palette, standout interior features by Hopkins Architects include oak parquet flooring and grey Quartzite worktops in the kitchens. Many residences feature an Arabescato marble fireplace and private terraces perfect for entertaining, with the upper floor apartments opening onto expansive roof terraces with views across London’s verdant cityscape.
Marylebone W1 has fast become a preferred choice for home buyers in Prime Central London. Its continued performance is apparent through the abundance of new retail and leisure destinations in the area, particularly on Chiltern Street and Marylebone High Street.
Nicholas Gray, sales and marketing director at Native Land, said: “100 George Street sets a new benchmark for exceptionally crafted homes that nurture health and wellbeing in one of London’s most highly sought after locations, Marylebone W1. Marylebone’s continued performance as a great destination to live, work, and relax is the key to our continued investment into the area.
“Working alongside Derwent London and The Portman Estate, the development as a whole echoes the vibrant, lively atmosphere of Marylebone, which is reflected into the design of 100 George Street. This, alongside the proximity to neighbouring Mayfair and the Royal Parks, makes it the perfect place to live for those looking for a lifestyle filled with sophistication and vibrancy.”
At the pinnacle of this investment into the area is the 110-acre Portman Estate. Central to this is the new landmark development in Marylebone in which 100 George Street will sit. In addition to these exceptional residences, the new development comprises over 200,000 sq ft of prime office space at 25 Baker Street, as well as retail space and residential, all linked together by a beautiful pedestrianised garden courtyard home to various retail and dining businesses that will be the epitome of cosmopolitan living in Marylebone.
Data tracking where people moved to and from within Prime Central London reveals that 34 per cent of people who already lived in Marylebone decided to remain in the local area for their next move, highlighting the area’s enduring appeal where residents put down roots for the long term.
The popularity of Marylebone is in part underpinned by a shortage of supply. Data from Molior highlights that there were seven per cent fewer new housing starts in Westminster in 2022 than the previous year, and 81 per cent fewer starts than the peak of the market in 2017. This suggests further supply will remain tight and the best West End product will continue to be in high demand, says Knight Frank.
100 George Street meets the growing demand for exceptional homes in Marylebone’s under-supplied market, as well as the wider demand from the Prime Central London residential market for homes with world-class amenities that support wellbeing.
Rupert des Forges, head of Prime Central London Developments at Knight Frank, added: “The key appeal of Marylebone is a particularly uniform grid of Georgian and late Victorian streets and squares laid out across either side of Marylebone High Street, which benefit from close estate management by The Portman Estate and The Howard de Walden Estate.
“Over the last 15 years, Marylebone has seen an increasing mix of destination hotels, including the Chiltern Firehouse and Nobu London Portman Square, become knitted into the long-established local amenities curated by the Estate. In short, Marylebone has everything from the finest restaurants to best-in-class independent retailers and boutiques. In addition, leading museums such as The Wallace Collection, and Regent’s and Hyde Park are within walking distance.”
In line with Native Land’s goal to provide high-quality living experiences whilst minimising environmental impact, 100 George Street residences will achieve a Home Quality Mark (HQM) 4, guaranteeing a reduced environmental footprint, lower utility costs, improved air quality, and positive effects on health and well-being.
Throughout the development there will be over 17,000 sq ft of green planting – the equivalent to six tennis courts – with biodiverse roofs supporting the resilience of insects, wildlife, and the climate. Residents will benefit from sharing central heating and cooling systems with the wider development, enhancing energy efficiency, and freeing up the roofscape for terracing and planting. The site is all-electric with no fossil fuels burnt onsite.
Contact Mark Campbell on +44 (0)7803 150022 or visit 100georgest.com for more details about the residences. Prices start at £1,850,000.
