REDD, the real estate development and portfolio management brand for investors and private clients, brings to market 51 Mount Street, an exceptional 1,500 sq ft two-bedroom Grade II listed apartment in the heart of Mayfair Village. The newly developed residence has been interior designed by Taylor Howes Designs and is dressed with art curated specifically for the residence by Tanya Baxter Contemporary.
For those seeking the perfect city living idyll, the apartment, in addition to a full turn-key interior, comes with ‘Mayfair’s Ultimate Starter Pack’, which has been compiled in consultation with area experts and ticks every practical, hedonistic and epicurean box. Forget the traditional wooden spoon or ironing board cover, this is the Mayfair equivalent, just in time for the start of the academic year and the traditional migration back to London of the capital’s high net worth individuals following a summer in Europe.
To kick-start their life in W1, the pack is replete with membership to the Aman spa (housed in neighbouring The Connaught hotel, three minutes from the front door), which includes a spa treatment each month and access to the pool and gym facilities, with personal training possible upon request. Additional items within the starter pack include a reserved, secure parking space on Park Lane and wine tutorials and cellar curation services from Hedonism Wines, whose fine wine and spirits specialist, Michael Maffey, will be on hand to help them spend on the pre-loaded account.
For those who wish for fuss-free home styling, renowned floral designer, McQueens Flowers, will deliver a seasonal vase arrangement filled with the season’s finest stems. Handily, the esteemed florist’s flagship store is just a stone’s throw away on North Audley Street. And lastly, no introduction to Mayfair village life would be complete without the inclusion of Scott’s. For foodies there’s a Scott’s card, with either enough for an unforgettable evening or several lunches and dinners, depending on the temperament of the future owner.
The apartment is dressed with art by Picasso, Matisse, Francis Bacon, William Scott, Richard Allen, Tracey Emin and icon of British art of the 1960s, Bridget Riley (to name a few), with interior design by Taylor Howes Designs. Describing the interiors as “taking inspiration from the history of the John Evelyn façade”, Taylor Howes has adopted a classically sophisticated palette with patterns, textures and colours reminiscent of the streetscapes and colours of neighbouring haunts.
In line with the trappings of the area, the interior design is bespoke to the apartment. Each bedroom features designed wardrobes and decorative flourishes that make it feel luxurious. Accent colours and patterns in the entertaining spaces combine with calming neutrals in the bedrooms to create an environment for relaxation. This is further added to by the working fireplace, soft velvet furnishings and warm toned joinery in the living room that make it feel salon-like, warm and inviting.
Developed by REDD on behalf of a private investor, the original Queen Anne and Jacobean-revival architecture has been celebrated in the design and development work by REDD, with a core pillar of the brand being to enhance the environment and celebrate design integrity within each project. From the south-facing windows and contrasting masonry to the building’s stalwart John Evenlyn Trollope façade, it has been sensitively revived. Accessible via a lift, there’s an on-site porter and access to REDD’s ongoing property management team.
Mark Tredwell, REDD’s head of development, said: “REDD prides itself on delivering the finest level of turn-key real estate to the market, no matter the size or location. 51 Mount Street, situated in the heart of Mayfair Village, is an excellent example of what REDD does best, the apartment has been redeveloped and interior designed to the highest standard. And the calibre of the residences nods to the wider cachet of the neighbourhood it resides in, it’s on the doorstep of culture and some of the world’s finest hospitality addresses.”
Stuart Bennett, head of sales at Beauchamp Estates, added: “This luxurious 51 Mount Street residence offers an excellent opportunity to acquire a turn-key apartment in one of the most sought-after areas in London, Mayfair. High-net-worth homeowners, particularly from the USA and Middle East, are looking to take advantage of their relatively strong dollar positions and secure a property before the Christmas period. The complimentary ‘welcome pack’ offered with the apartment will certainly allow the purchaser to get to know the area intimately and experience many of the exclusivities and delights of Mayfair.”
Mary Roberton, global real estate associate at Sotheby’s Realty, said: “Mount Street is arguably one of the most desirable and prestigious addresses in the world. Number 51 itself is of impeccable design and detail, providing a fully turnkey home.”
Diana Tran, global real estate associate at Sotheby’s Realty, added: “Post pandemic a real sense of normality has resumed in prime central London. We’re seeing a great number of buyers migrate back to London after the rural exodus. There is a lack of good quality turnkey properties to meet the demand and 51 Mount Street leads the charge.”
51 Mount Street is on the market for £5.8 million via Beauchamp Estates and Sotheby’s Realty. Further information about the property can be found here.
