The glitz and glamour of a night at the casino is undeniably one of its greatest draws – but only those who make it onto the VIP list and enjoy the prestigious perks that come with the privilege are able to access the loftiest heights of opulence. From free stay in the best hotel suites and first class flights on the house, it’s certainly worth winning yourself a place on the programme – but what exactly do you have to do to be considered a VIP?
Generally speaking, the answer is to play big – with the world’s most fearless high-rollers invariably securing themselves a spot in this coveted club. But to enjoy free reign of the private rooms and VIP games, all of the accompanying gifts and prizes, a one-off splurge simply won’t cut it – and only the consistent high-stakes gamblers are considered deserving of VIP status. It’s not about luck, but about earning your way to the top, and casinos that see the worth of such customers will do whatever it takes to reward them – and ultimately, to keep them coming back for more.
While VIP programmes were once reserved for customers of land-based casinos alone, these days, even online platforms are jumping on board. After the dramatic increase in online players that came with the onset of the Covid-19 pandemic, competition is fiercer than ever – and brands have had to adapt quickly in order to retain their most valued players. According to online casino tracker Tracksino, existing virtual casinos have had little choice but to up their game as big names from the bricks-and-mortar space have finally entered the digital world – which means an array of exciting new perks and bonuses are now on offer, even when playing from the comfort of your own home.
Why all VIP programmes are not created equal
While online casinos might not offer the same gifts as land-based casinos – after all, their players don’t need free accommodation or flights to reach them when they’re logging on from afar – they certainly know what else is likely to float high-rollers’ boats, and the best VIP programmes today strive to shower them with free spins, bonus bets and more in a bid to keep them sweet.
But while it might seem that they are in direct competition with one another, the truth is that there are many different types of VIP programmes, each catering to differing customer desires. Often, regional trends will influence the types of offers a casino can make, too – with gambling laws in certain countries and states playing a central role when it comes to shaping exactly what a package looks like.
In Asia, it’s common for VIP customers to be rewarded by sportsbook companies with higher odds and no-limit stakes, while in Europe, real-life events and tournaments are often a part of the deal. Elsewhere in the world, you’ll likely find some additional difference in what is on offer – but ultimately, it is all to the same end. Making customers feel special and appreciated is the name of the game, and there are many different providers doing it well.
How to become a VIP client
So we’ve established that the biggest spenders are usually those rewarded with perks – but how exactly do you make the transition onto the VIP list?
Often, it’s a case of invitation only, and you’ll simply have to be patient until your playing habits have caught a casino’s eye. There is rarely a specific set of criteria that needs to be met to be invited, and it’s almost invariably at a casino’s discretion – but this makes it all the more exciting when you’re finally handed the golden ticket, and all of the privileges that come with it.
Factors that will be considered go beyond just how much you spend, and will also include frequency of attendance, regularity of wagers and your win rate – with those who play well and win big more likely to be considered than those who simply come to splash the cash. The more loyalty points you accrue from visiting and playing at an online casino, the faster you’re likely to rise through the ranks – so if you have a favourite casino, then stick with it, and you’ll be rewarded handsomely in the long-run.
Contrary to popular belief, your journey doesn’t end once you’re invited to join a VIP programme, and many of those offered by online casinos are multi-tiered. So, you might find yourself starting out on the bronze package, and eventually climbing to silver, then gold – and even platinum – with the level of perks, gifts and privileges ramping up at each new level you reach.
If you’re eager to get your invite now, then know this: in the world of online casinos, patience is a virtue. You’ll need to prove that you are worthy over time, but if you show that you’re a committed player and that you know what you’re doing at the roulette wheel, the poker table or on the slots, then the chances are that you won’t have to wait too long to get a slice of the VIP pie.
Once you get there, you can expect a private account manager, superior exchange rates for loyalty points, higher deposit and withdrawal limits and a variety of exclusive offers, elevating your gaming experience to whole new heights and giving you the special recognition you deserve.
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