For the affluent watch enthusiast, names like Rolex, Omega and Patek Philippe are esteemed names with a rich history and heritage behind them, and have likely made it onto the wrists or collections of most of those who enjoy investing in show-stopping timepieces like these. But whilst there’s no denying that their reputation precedes them, there are some other notable names emerging in the world of haute horology that you should have on your radar in 2024.
For those who like to stay ahead of the curve when it comes to the latest trends and tech innovations but without compromising on quality and timeless appeal, these are the brands that are worthy of recognition.
Panerai
Originally founded in 1860 in Florence, Italy, Panerai is not exactly a newcomer on the luxury timepiece scene, but despite the unique Italian design and Swiss precision of its watches, it has flown somewhat beneath the mainstream radar. Nevertheless, the brand’s unique watches, which are characterised by large cases, legible dials and influences drawn from its maritime heritage, make this a distinctive name in watchmaking that those seeking an edgier alternative to the usual understated pieces should take note of.
Initially, Panerai was best known for supplying precision instruments to the Italian Navy, with its Radiomir and Luminor models later going on to become iconic in the watch community. The Luminor, with its trademark crown-protecting bridge, is one of its proudest achievements, and like the brand’s other models, is built to withstand the harshest conditions, making it a favourite among adventurers and divers alike.
Using modern materials like Carbotech and developing its movements in-house, this is a brand that is dedicated to innovation, and ensuring that all Panerai watches are both a technical and artistic marvel.
Grand Seiko
Often overshadowed by its parent company Seiko, Grand Seiko, which was established in 1960, is a name that deserves recognition in its own right, offering exceptional craftsmanship and technical innovations.
The brand set out to create the “ideal” watch, which is no small feat, but over the years it has proved to be up to the challenge. Combining aesthetic appeal with precision, durability, its timepieces are quite special, and while the definition of perfection may vary from person to person, many luxury watch enthusiasts across the globe would agree that its offerings certainly come close.
The brand’s Spring Drive technology, a unique movement that combines mechanical and electronic components, is a testament to its innovative spirit, and with exquisite finishing, including the impressive Zaratsu polishing technique, which creates a mirror-like surface, this is a brand that serious watch collectors and hobbyists alike will want to get to know if they don’t already.
A. Lange & Söhne
Based in Glashütte, Germany, Lange & Söhne is the very epitome of fine German watchmaking. Founded in 1845, the brand is renowned for its meticulous craftsmanship and sophisticated complications, with distinct designs and a focus on precision and understated elegance.
The Lange 1 model is arguably its most popular creation, and with an asymmetrical dial and oversize date, has become instantly recognisable in the world of horology amongst those in the know. Once again, the brand prioritises flawless craftsmanship and there’s a rigorous quality control process to ensure that each piece both meets and exceeds its own high standards.
H. Moser & Cie
Independent Swiss watchmaking brand H. Moser & Cie is another forward-thinking player you’ll want to look out for. Despite having its roots all the way back in 1828, it places innovation at the heart of all it does, and since its revival in the early 2000s it has steadily been gaining momentum and recognition for its minimalistic designs and understated elegance.
H. Moser & Cie makes all of its movements in-house, and is perhaps best known for the impressive Endeavour Perpetual Calendar, which integrates one of the most complex watch complications into a user-friendly design. The brand’s use of unique materials and finishes – including its show-stopping “fumé” dials, which feature an aesthetically pleasing gradient effect – also sets it apart from the competition.
The bottom line
Whilst there’s no denying that the best-known luxury watch brands are more than worthy of a place in your collection, they aren’t the only ones worth your time. So, if you’re looking to expand your horizons and find that next perfect timepiece, then these high-end brands are a great place to start.
