Men’s style expert Jake Daniels takes a look at premium US fashion brand Psycho Bunny, a timeless wardrobe essential that couples both refined English tailoring with bold American design.
Psycho Bunny is continuing the big launch across the UK following their debut at luxury London department store, Harvey Nichols, earlier this year. Joining the dots between a preppy-inspired US design aesthetic and premium street fashion, Psycho Bunny has already recruited a loyal following from New York to Tokyo.
For more than twenty years, Psycho Bunny co-founder Robert Godley has been creating high quality menswear which began in signature handmade silk ties. He has been creating designs for high profile fashion companies such as prestigious shirt maker Turnbull & Asser, as well as Drakes of London, before Ralph Lauren invited him to join his notable New York design team. Soon after, in 2005, Godley followed his dream and produced his own line of creative concepts and designs.
Inspired by the 17th century non-conformist maritime marauders and secret societies like the infamous Skull & Bones, Godley sketched a logo on a napkin during a meeting with a friend, an English weaver. His adventurous and aspirational vision replaced the traditional human skull with a rabbit’s head, and an icon was born. The standard was set for what the Psycho Bunny brand would come to represent: coupling refined English tailoring roots with bold American design. Quality is the key component to the character of Psycho Bunny.
Part of a total look collection, the classic polo has quickly become a timeless wardrobe essential and the brand has become renowned for its use of the finest materials.
Featuring the instantly recognisable crossbone-clad rabbit logo, Psycho Bunny’s signature polo shirt is made of premium 100% Pima cotton, with taped seams and a signature side vent ensuring a crisp and clean-lined fit. Additional luxe details include mother-of-pearl buttons and intricately embroidered logos.
With its imaginative palette of print and colour and design-led wit, Psycho Bunny certainly redefines the classic American wardrobe lending it a trend-led street fashion inspired swagger.
From Saville Row to golf courses around the world, the Psycho Bunny logo exudes distinctive design, quality and a unique sense of humour. This is a brand to certainly watch out for in 2017.
