When is a shirt not just a shirt? Every sartorial male no doubt has a comprehensive collection of crisp white button-downs and perfectly pressed designs for work, play and special occasions in their wardrobe, but aside from their clean lines and luxurious look and feel, the excitement that comes with them is often minimal.
But now, as the affluent consumer increasingly demands more from the brands they shop with, looking the part is no longer enough, and we’re seeking out designer pieces that can offer a host of additional benefits besides ensuring we appear suitably polished at all times.
Enter, innovative Chinese menswear brand, HOdo, which has been making waves in the fashion world of late thanks to its forward-thinking and technologically savvy new line of shirts that look great, and deliver a whole lot more besides.
In September 2022, the exciting brand held a fashion show in London featuring its ‘zero gravity comfort-tech shirt’, which has sold out multiple times online since its launch and continues to be one of the hottest menswear pieces of the year. The show, which proved to be impactful, and ultimately, a huge success, demonstrating the impressive multi-dimensional wearability and technological innovation of this unique garment.
The brand’s menswear collection comprises a selection of classic and timeless all-season wardrobe essentials made from high-quality materials, with expert craftsmanship evident in each and every piece. But HOdo goes one better than that to ensure it stands out from the crowd, and is paving the way for a new breed of clothing that draws on the latest technology to provide a more comfortable wearing experience, and to give you the kind of wardrobe you’ve only ever dreamed of.
With the zero gravity comfort-tech shirt series as its core product line, it’s perhaps unsurprising that the recent HOdo catwalk show caused quite such a stir in the English capital, showcasing some exciting innovations and breakthroughs and providing plenty of autumn and window stylish inspiration for the sartorial male.
The first shirt of its kind to combine microfibre and modal natural fibre with spandex elastic fibre and most importantly, Swiss HeiQ intelligent temperature control, it has the unique ability to regulate body temperature in a way that other shirts cannot, and is soft against the skin as well as looking the part, too.
The exciting new shirt line was dreamt up in collaboration with a carefully selected group of internationally renowned designers and is being hailed in the fashion world as something of a breakthrough. The three-dimensional tailoring the shirts incorporate complement the exquisite shape – and while it might look like just any other simple white shirt, the truth is something quite different.
Certain to send the rest of your everyday shirt collection straight to the back of your wardrobe for the foreseeable future, if you add one new garment to your wardrobe this season, then the HOdo zero gravity comfort tech shirt is a piece that is certain to up-level your autumn style game no end, and at the end of a long and busy day, you’ll be thanking yourself for choosing this modern and comfortable piece to see you through it unscathed.
Official website: hongdou.com.cn/index
