Swiss watchmaker CODE41 has made quite the name for itself over recent years, becoming a sought-after brand that is beloved of affluent customers the world over thanks to its beautiful and innovative luxury timepieces.
There’s no disputing the sense of opulence and grandeur that comes with fastening a shiny and expensive watch around your wrist, or the respect it commands, and doing so has the power to make you feel like a million dollars every day.
And with CODE41’s hotly anticipated new release, the second edition of its Anomaly Evolution, set to be released later this month, watch enthusiasts are already queuing up to get their hands on one.
A participatory approach
This extraordinary timepiece represents the pinnacle of participatory watchmaking, in a testament to the brand’s ability to turn challenges into triumphs, and comes two years after the resounding success of the first edition.
To ensure the latest iteration of this coveted model is the best it possibly can be, the brand has collaborated with owners of previous models and its community as a whole to create it. Doing so is central to CODE41’s ethos, and it’s a move that has helped to shape each of its inspired creations so far. Achieved through surveys and the requesting of extensive feedback, this participatory approach, combined with transparency regarding the origin and costs of components, is a hallmark of the brand, and one that has never been seen before in the watchmaking industry.
An innovative new design
It wouldn’t be unrealistic to suggest that the new Anomaly Evolution is likely to sell out in record time when launch day arrives, and here’s why.
This latest edition seamlessly combines the best elements of its predecessors, then one-ups them all, featuring the technical design of the 01 version whilst incorporating the Swiss movement and date function of the 02 iteration. The movement, a Sellita SW200-1 Elaboré or Special, offers exceptional precision of -7/+7 seconds per day, while its transparent back provides a new perspective to admire the intricate details of the movement.
Taking into account valuable feedback from current Anomaly owners, CODE41 has also enhanced the watch’s ergonomics, reduced its thickness, improved readability and water resistance, reinforced the crown, and implemented double-strength Luminova for enhanced visibility in low-light conditions.
The Anomaly Evolution boasts a high-quality 316L stainless steel case to optimise durability without compromising on elegance. Its sapphire crystal, with anti-reflective treatment on both the front and back, ensures exceptional clarity and protects the intricate dial and movement, while the display features hour, minute, and second hands at the centre, with the date positioned at 7 o’clock.
The watch’s nighttime display is a stand-out feature, with a Luminova coating applied to the hands and indices to enhance readability as well as injecting an extra dose of style and sophistication.
And, with a water resistance of up to 100 metres, having been individually tested under a pressurised dome to ensure maximum reliability in various environments, it’s a robust timepiece that will see you through adventures such as swimming and snorkelling in style, as well as any spillages and other water-based mishaps, and those unavoidable rainy days, unscathed.
Weighing in at only 86 grams (116 grams with the leather strap), it’s an impressively lightweight model, with sleek dimensions of 41.5mm in diameter and 11.2mm in thickness.
The new design builds upon the success of its predecessor, which saw over 1,000 pieces sold and generated more than €1 million in sales in just a few weeks. And, to offer another chance to those who missed out, CODE41 is now opening pre-orders for the Edition 2 on June 21, 2023.
An inspiring story
Showcasing a distinctive technical design featuring a high-quality Swiss movement, there’s no denying that it’s one of CODE 41’s most innovative timepieces yet, but it is the original story behind it that sets it apart from the rest of the brand’s collection.
Born amidst the confusion of two crises — one in watchmaking and the other in public health – the Anomaly Evolution embodies the strength and resilience of a young Swiss company that can transform adversity into opportunity and misfortune into strokes of genius.
The journey towards bringing the collection to market took an unexpected turn in 2021 when the movement crisis hit, making it increasingly difficult to acquire the ETA and Miyota movements used in the ANOMALY 01 and 02. While this setback would have spelled the end for many companies, CODE41 refused to give up on the model that embodied its vision for the future of watchmaking, and with unwavering determination, the brand embarked on designing a brand new watch to carry on the torch.
How to secure yours
For those who simply can’t wait to secure this limited edition timepiece, pre-orders for the Anomaly Evolution will be open from June 21 to July 19, 2023 on CODE41’s website. Priced at 1348 CHF TTC / 1348 € TTC / 1190 GBP TTC / 1170 USD HT, the brand is offering an exclusive opportunity to own a piece of watchmaking excellence, with deliveries expected to begin in March/April 2024.
