With the end of 2023 in sight and a new year on the horizon, it’s time to look ahead to what 2024 holds, and when it comes to luxury fashion, there are some exciting new brands to have on your radar that are set to transform your wardrobe for the better.
Although many of us return time and again to the trusted brands we love for classic, timeless investment pieces, with new names come new inspiration, and a renewed enthusiasm for picking out your daily outfits.
From womenswear to menswear and unisex brands alike, these are the brands that will be on everyone’s lips come the new year, so if you pride yourself on always being one step ahead of the style curve, then take note.
Calla Shoes
Introducing Calla Shoes, where comfort meets style in every step you take. Born from the desire to redefine footwear for women, Calla is more than a brand – it’s a commitment to crafting shoes that prioritise both elegance and ease, without ever compromising on one for the other – because a truly spectacular pair of shoes ticks all of the right boxes, and your feet are worth the very finest quality and aesthetics money can buy.
With a focus on inclusive design, each pair is meticulously crafted to solve the struggles many women face when finding comfortable shoes to help relieve the discomfort of foot problems such as bunions, which often come with repeated wearing of ill-fitting high-heeled shoes, ensuring a perfect fit every time.
Founded on the belief that every woman deserves shoes that are not only comfortable but also chic, Calla Shoes brings together fashion-forward designs with innovative technology. The result? Footwear that seamlessly transitions from day to night, wherever you happen to be going.
The brand’s stunning collections feature a fusion of timeless classics including loafers, ballet flats, boots and Mary Janes, as well as the latest contemporary trends, curated to empower and inspire women in every stride.
Saboteur
World renowned international jewellery company Thomas Sabo introduced an exclusive new brand, Saboteur this year – and in 2024, it’s set to become one of the most coveted names on the block. This disruptive, unapologetic new unisex jewellery label boasts four spectacular collections, each combining elements of symbolism, geometric elegance and body art to create a rich tapestry of unmatched quality that transcends time.
In addition to a mindful and resource-conserving philosophy, the brand prides itself on the use of valuable, high-quality materials and unrivalled craftsmanship. Jewellery from the four collections – Elemental, Sacra, Fine Piercing and Petit – are made from 925 sterling silver and 18k yellow and white gold, as well as unique minerals and white and black Fairtrade diamonds.
Blake Mill
Seeking menswear with personality? Look no further than Manchester-based menswear label Blake Mill. The brand specialises in statement shirts that promise to make an impact on your wardrobe and enhance your style. Whether as simple as an interesting collar and cuff lining on a classic white shirt or something bolder, like lava-flowing volcanic eruption prints across the entire body of the shirt, Blake Mill products will get you from boardroom to the cocktail bar in style.
Committed to quality as much as design, the label is known for its inventive, creative and unique designs for those who want to express their individuality. Be it freedom of speech, the ferocity of an electrical storm or the tranquillity of a tropical lagoon, all shirts within the range tell a story, so you’re certain to find one that’s perfect for you. Print designs are inspired by sources as diverse as the drawings of a pioneer in neuroscience Santiago Ramón y Cajal and the iconic Rorschach inkblot test.
In October, Blake Mill launched its ‘Mind Over Matter’ collection, with a percentage of sales from the range being donated to the UK’s biggest mental health charity, Mind.
Noel Jewellery
Born into a legacy of jewellers, Noel Samra represents the third generation in a family that has devoted multiple decades to the art. Noel’s profound connection to gemmology drove him to pursue his own goals in the field of jewellery, resulting in his own brand, Noel Jewellery – which is designed to serve as a form of self-expression with exclusivity at its core.
Noel is intended for those who appreciate the rebellious and unconstructed side of luxury. Both the Revolution and Cosmos collections seamlessly blend simplicity with striking design, encapsulating timeless pieces.
KHV Concept
KHV Concept, the epitome of luxury footwear, has taken the fashion world by storm since its inception earlier this year, so if you’re looking to revamp your shoe collection in 2024, then you’ll want to make this brand your first port of call.
This London-designed, Italian-handcrafted brand sets a new standard with opulent shoes embodying meticulous craftsmanship and exceptional materials. Breaking away from streetwear and fast fashion, KHV Concept redefines trainer culture with styles blending contemporary flair and classic aesthetics, drawing inspiration from global influences and formal attire.
Each pair undergoes a painstaking 40-step creation process, reflecting a fusion of current sneaker trends and timeless modern appeal. The unisex Ace Sneaker collection, set to launch in early January, is a standout example, seamlessly merging tennis-inspired style with elegance and modern minimalism.
Sourced from premium Italian materials, the finest leathers and suedes are carefully hand-selected for their durability and water repellent qualities. Handcrafted with dedication, each pair undergoes three hours of meticulous craftsmanship, ensuring a scratch-free and comfortable experience.
ATTREN.
ATTREN. is set to launch at the end of January 2024 and is an exciting new label to have on your radar. More than just a clothing brand, it’s a symbol of resilience, creativity, and collaboration, with the brand making it its mission to “empower people to live life without limits”.
ATTREN. was born out of a desire to combine premium streetwear with expression, utilising high quality materials and collaborating with the best of British artists to create yearly collectible capsule pieces. The brand is spearheaded by power duo Matt and Lauren Rowley, and came to life after Matt experienced a life-changing accident in 2016 which resulted in a lower limb amputation of his left leg. During his recovery, he found it difficult to find streetwear that both represented his personality and that fitted his new body. Lauren, who also loves streetwear, had experienced similar struggles finding inclusive styles and sizes, so together, the duo decided to channel their energies positively into creating their own unisex label with a distinct voice.
The debut collection will drop globally on January 26, with VIP pre-sale starting from Boxing Day.
