There’s nothing quite like a new set of luxury lingerie to make you feel like a million dollars. Sexy and sophisticated, it has the power to instantly bring out your feminine side – but not just any lingerie will do.
France has been renowned for many years for its beautiful underwear sets, and suffice it to say, French lingerie just has that certain je-ne-sais-quoi that no other kind can match, so it’s perhaps little wonder that it has become the most highly sought-after amongst women who understand style and quality and refuse to settle for anything less than the best.
And at the forefront of luxury French cotton lingerie is respected and prestigious Lyon-based fashion house Maison Lejaby, which has been cultivating its expertise in corsetry and lingerie since 1930.
Despite always respecting classic styles and traditions, the brand prides itself on its ability to rewrite the definitions of high-quality lingerie and is innovative and inventive in its approach, pushing the boundaries of fashion to ensure that each and every one of its customers feels just as incredible as they look when slipping into its garments. With a focus on precise cuts and masterful fits, it utilises only the finest of materials, and the results are nothing less than impressive.
For many, it’s that Parisian flair that attracts them to French lingerie, and it’s something that Maison Lejaby offers in plentiful supply, with each of its pieces exuding lavish opulence and sophistication. Its pieces bear all the sensual elegance you’d expect, but go one step further with their unique and bold designs – and its cotton lingerie offers the utmost in comfort without compromising on style.
The most luxurious french lingerie and craftsmanship by Maison Lejaby
“Maison Lejaby isn’t a fashion brand, or even a luxury brand,” said a spokesperson for the brand.
“It’s a house of craftsmanship. Our extensive expertise is what distinguishes us from other brands in the field, and we make use of that to reinvent traditional lingerie in a way that ensures we offer something truly unique.”
For 90 years, Maison Lejaby has been a part of luxury-loving women’s lives, accompanying them during some of the most remarkable moments of our history. Today, it offers three key collections covering lingerie and swimwear, each showcasing its flair in a range of beautiful and confidence-boosting pieces to flatter all figures – and its 100 percent cotton underwear and lingerie line-up is the star of the show.
This lightweight range is favoured by women across the globe thanks to its effortless style and comfort, with its natural fibres allowing the body to breathe and stay fresh throughout the day. Each piece showcases Maison Lejaby’s long-held know-how and expertise and includes bras, thongs and knickers.
Elegant, refined and flattering, cotton underwear is a wardrobe essential for every sophisticated woman. Soft against the skin and highly absorbent, the brand creates a new range of cotton lingerie pieces each year, and it has fast become one of Maison Lejaby’s most sought-after offerings.
Each bra is made with the most meticulous attention to detail, featuring between 30 and 50 different elements and assembled carefully, in 30-40 different steps, by Maison Lejaby’s team of experienced specialist garment makers. And just as much care and attention is paid to each of its other garments too, including underwear, swimwear, sportswear, beachwear and nightwear.
Introducing the exclusive Lejaby+ Collection
Alongside its main lingerie range, the fashion house has created the exclusive Lejaby+ Collection, designed to showcase fuller busts with its unique three-sectioned cups and more generous bands and straps. Everyone deserves to feel sexy, and the Lejaby+ Collection ensures that the need for additional support doesn’t mean compromising on sensuality or style – so it’s perhaps little wonder that it has won such acclaim.
Then, of course, there’s the house’s swimwear line, which ensures that women can continue to feel just as sexy poolside. A transgenerational, figure-enhancing line-up of beautiful pieces taking inspiration from classic French style and adding a modern twist, there’s a choice of block colours and bold vintage prints from renowned Italian printers.
Sports enthusiasts haven’t been forgotten, either. Maison Lejaby’s stylish line-up of running and cardio, yoga and pilates, meditation and dance outfits feature a selection of bras, leggings, tank tops, t-shirt dresses and sweatshirts to suit every workout style – and when you come home, you can shower, then cosy up for the night in some of the brand’s sensual pyjamas and nightwear.
Underwear needs to be practical, but that doesn’t mean we should ever have to compromise on feeling like a million dollars – and with Maison Lejaby’s glorious range of French lingerie, you don’t have to. If you’re looking to replenish or upgrade your collection for 2022, then look no further – because it really doesn’t get much more stylish, sophisticated or sexier than this.
All imagery used in this article credit: Maison Lejaby
