It wasn’t that long ago that fast fashion rose to prominence and began to dominate the fashion market, with brands and manufacturers churning out low-quality garments at speed to keep up with ever-changing trends, making fashion more disposable than ever.
But this damaging movement seems to finally be on its way out as we eschew fast fashion and its negative environmental and social impact in favour of timeless style that is designed to last. Slow fashion places an emphasis on investing in high-quality pieces that exemplify the very finest craftsmanship, and that you can continue to wear for years to come – and promotes a more sustainable, ethical and mindful approach to clothing production.
The move away from fast fashion has been a long time coming, and as consumers continue to make more thoughtful decisions about what they buy, as well as the brands they buy from, we’re seeing a new generation of brands springing up to align with our new-found appetite for responsible fashion.
Exciting new Australian slow fashion label called MNK Atelier is one of those that is paving the way for a more sustainable future – and it’s doing so without compromising on either style or luxury.
Founded by sister duo Milly and Kobe Kan, the brand aims to offer its discerning customer base the finest luxury wardrobe staples and investment pieces that are designed to last and that can be worn and enjoyed guilt free, because sustainable methods are incorporated into each phase of the design process, from materials to manufacturing and finally, bringing them to market.
Everyone who knows luxury will know that high-quality materials, expert craftsmanship, and timeless elegance are at its core, and MNK Atelier ticks all of those boxes, and more.
A newcomer to UK shores, having launched both globally and here in March of this year – this already highly sought-after new label debuted with a show-stopping, sixteen-piece collection that is making waves in the fashion industry.
A collection of stylish separates that can be worn individually, or combined to create beautiful and on-trend outfits that exude the utmost in style and sophistication, think chic, elegant shirts, relaxed tailoring, super-soft knitwear, and breath-taking dresses designed with intricate cut-out detailing, and you’ll be on the right track – and make no mistake, these are set to become some of the most coveted pieces of the season, sported by celebrities and online fashion influencers alike.
Successfully combining elegance with sustainability is no small feat, but as the modern consumer becomes ever more aware of the impact of their daily choices on the environment and global communities, they’ve also become more demanding of the brands they choose to shop with, holding them to account in a way that we’ve never seen before.
MNK Atelier, though, has been ahead of the game from the very start, with its first collection serving as a testament to the brand’s commitment to luxury, ethical production, and environmental responsibility.
It meticulously selects ethical and high-quality fabrics, including premium Japanese textiles, botanic dyed organic cotton, and recycled Japanese PET bottle fabrics – with each of its garments thoughtfully designed to ensure they will endure the test of time, with timeless silhouettes that can be cherished for years to come.
The debut collection, SEA, embodies the founders’ love for the ocean, sand, and the everyday beauty of nature and beaches. The brand’s curated range of seasonless and classic clothing is made in small production runs from premium quality materials, and with a holistic approach to the entire clothing-making process, from yarns and fabrics to manufacturing and the supply chain, the process of bringing its collection to market has been a responsible one from start to finish.
It’s an ethos that shines through in every aspect of this beautiful collection – so not only can you be certain of feeling like a million dollars when sporting the brand, but you’ll also be making a statement for the better environmental practices, fairer wages and a more sustainable approach to fashion all round.
In a world where fast fashion often dominates, MNK Atelier stands out as a beacon of mindful consumption and timeless style, and it’s something we could all do with a little bit more of in 2023 and beyond.
There’s not a piece in the collection we don’t adore here at LLM, and with prices ranging from £169 to £353, you have the perfect excuse to treat yourself to them all.
All imagery credit: MNK Atelier
