The male grooming market is booming, with demand for skin and hair grooming products amongst men at an all time high. Despite the fact that at the height of the global pandemic, with widespread lockdowns forcing hairdressers and barbershops to close for extended periods of time, we saw a vast number of men opting to embrace the natural look, it seems we’ve all moved on again since then – and in 2022, we’re seeing a return to the surging numbers of gents spending their disposable income on looking their best.
According to recent data gathered by Kantar, today, men account for an impressive 31 per cent of the UK’s total toiletry sales, with skincare up 16-and-a-half percent year on year and men’s hair styling products enjoying a five percent boost in sales.
With more than a third of UK men now admitting to using face creams and lotions on their skin, the demand for optimal products is continuing to grow – and with advancements in science continuing to gather pace, the wealthy are demanding the very finest, high-performance products and ingredients to meet their needs. It’s a trend that the brains behind new luxury men’s grooming company The Gent’s Collective couldn’t help but notice, and during lockdown 3.0, seeing a gap in the market, this promising new offering was born as part of a desire to feed that demand.
Aiming to provide under-groomed men with the tools they need to style themselves, along with the knowledge to do so effectively, the founders of The Gent’s Collective have spent the last two years working hard to create a range of innovative products designed to make male grooming easier, and all without compromising on optimal quality and that all-important luxury feel.
From its already highly sought-after beard oils and post-shave balms to its haircare kits and colognes, each and every formulation has been tested, and retested to ensure it’s of the utmost quality and performance, with each doing its bit to meet the needs of the modern man in a way that goes above and beyond.
This forward-thinking grooming brand certainly seems to talk the talk – but it backs it all up with substance, too. Ensuring that all of its products and their packaging are made with sustainability in mind and that nothing is tested on animals – as well as using only vegan ingredients, it’s also a brand that takes its social responsibilities very carefully – something that’s becoming increasingly important to today’s more discerning shopper.
A study conducted by weDo/Professional revealed that 54 per cent of people now consider sustainability to be a key factor when shopping for beauty and grooming products, with more than half saying they now look out for sustainable packaging and 44 percent looking out for products that are cruelty free – and with the numbers for both continuing to climb, The Gent’s Collective is right on time.
So, what of the products on offer? The recently launched Bleu Noir Post-Shave Balm is certainly a stand-out product as it’s made with an intoxicating and appealing blend of black truffle with fresh bergamot and blackcurrant. This rather impressive concoction is a non-shiny, non-oily, alcohol-free balm designed to leave the skin feeling soft, hydrated and refreshed after shaving, and is also available in Sandalwood and Artemis varieties within The Gents’ Collective’s main range.
Aside from its opulent range of irresistible, high-performance products, The Gents’ Collective has got your back when it comes to convenience, too. Running out of your favourite beard oil when you’re just about to go to an important business meeting or head out on a date is a hassle you just don’t need, which is why the company now offers a subscription service to ensure you’re always kept well-stocked.
At a time when the market for men’s grooming is growing so rapidly, it’s perhaps unsurprising that The Gent’s Collective is going down so well with the sartorial, stylish and image conscious male, up-levelling grooming routines across the country no-end. If you’re looking for a new brand to try that ticks all the right boxes and more, then look no further.
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