The beauty world is awash with new and emerging trends, and each new year brings with it new fads in skincare, hair, nails and makeup. In 2024, there’s one trend that’s been creating a buzz like no other – the lash lift. Everyone is talking about it, everyone either wants one or has got one, and in short, it might just be the ultimate ticket to the long, fluttery lashes you’ve always dreamed of. And best of all, there’s not a false lash in sight to get the long, luscious lengths and lustrous curl you want.
From Hollywood A-listers to high-profile influencers, it seems no-one is immune to the treatment’s allure, and we simply can’t get enough of this innovative technique that promises to enhance natural lashes and elevate your beauty to its loftiest heights yet. But what exactly is a lash lift, and why has it captured the attention of the luxury audience? We asked the experts at Beautiful Brows & Lashes to share the secrets behind their soaring popularity, and why the lash lift is the treatment to try in 2024.
What is a lash lift?
A lash lift is a treatment designed to enhance the natural beauty of your lashes and gives them a lifted, curled appearance. Unlike eyelash extensions, which are attached to your natural lashes to add length and volume, a lash lift offers a more natural look and works with the existing lashes to create a long-lasting curl that opens up the eyes and adds definition to the lashes so that mascara is no longer needed.
The process usually takes less than an hour, and involves the application of a light adhesive to the eyelids to secure silicone shields in place to protect the eyes. Then, your natural lashes are carefully lifted and curled over the shields using a special lifting solution and a setting solution is applied to lock in the shape. The final step is to add a nourishing serum to condition and hydrate your luscious new lashes, and voila – perfect, doll-like lashes that are all your own.
The benefits of a lash lift
But why, when you can get a much bolder and more defined look with false lashes, are such a growing number of women turning their back on them in favour of lash lifts? Well, it seems there are myriad benefits to doing so.
One of the most appealing factors of the lash lift is its ability to enhance the natural beauty of the lashes without the need for extensions or mascara. False lashes can often look artificial, and while if you’re going for the dressed up and dramatic look this can be a good thing, for those seeking a more subtle boost, lash lifts are a great alternative.
Another great thing about lash lifts is that they are entirely bespoke, and your technician will work with you to ensure you get the results you want. Everyone has different lashes, from the length to the natural curl and colour, and they will be able to talk you through what’s realistically possible, as well as advising you if they think false lashes or extensions might be better suited to your needs. But from the size of the silicone shields to the processing time of the lifting solution, every aspect of the lash lift treatment can be tweaked and tailored to suit your preferences, which means no two lash lifts will ever look exactly the same. So, whether you’re craving a soft, natural curl or seeking a more dramatic lift, a skilled technician will be able to customise your treatment to achieve the perfect look for you.
The fact that lash lifts are so low maintenance when compared with falsies is another huge plus; results last around four to six weeks, and minimal upkeep is required in between. There’s no having to deal with uneven looking, grown-out extensions or heading to the salon for touch-ups, and whilst you can certainly slather on some mascara to up the glamour for a night out, there’s no need to apply it or to curl your lashes day to day. Ultimately, just one treatment can keep you looking polished and put together with minimal effort for weeks, so it’s easy to understand its growing appeal.
The bottom line
In today’s modern world, beauty standards are ever evolving, and in 2024, we’re seeking out more natural, sustainable alternatives to our favourite beauty and aesthetic treatments.
For luxury consumers, a lash lift is the perfect solution when it comes to looking awake and feeling polished day after day, and is epitome of effortless beauty – a simple yet transformative treatment that enhances your natural features and exudes understated glamour.
