High-performance clothing has become increasingly in demand over recent years by those who are prepared to invest in quality seeking garments that support their busy and active lifestyles as well as looking great. It seems a nice style or the perfect fit is no longer enough, and for a brand to retain customer loyalty, they have to be doing something pretty special.
Leading premium style and technical clothing brand Fioboc is a prime example of where outside-of-the-box thinking can get you, with its unique and thoroughly modern approach to athletic attire having won it a legion of loyal fans over recent years. Providing a better choice when it comes to sustainable and stylish clothing, it also goes the extra mile to make life that little bit easier and more comfortable for wearers of its innovative garments – so it’s easy to see why it has become a popular name on the high-end men’s fashion scene.
Haven’t heard of Fioboc? You’ll want to, because it’s set to become one of the most coveted men’s clothing brands of 2023.
Fioboc: An innovative brand
Founded in 2019, by creators Marcel and Ambrosino, who had noticed a gap in the market for the perfect men’s t-shirt, Fioboc made waves in 2022 with the launch of its innovative Staycool Tee. It leveraged disruptive fashion technology to create a men’s t-shirt that would look suave and stylish enough to suit any active – whether that’s going to the gym, heading out for a run or a long day of travel – whilst acting as a comfortable and effective solution designed to keep the wearer cool and dry.
Made from a specially engineered blend of materials, to allow free sweating without any embarrassing damp patches showing, it was an instant hit with active men and fitness enthusiasts, with its lightweight, breathable design effectively regulating body temperature to make it cool, comfortable and the perfect pick for any sporty pursuit. In fact, such was its success that barely a day went by without a new Fioboc clothing review popping up on its website, extolling the virtues of the Staycool t-shirts.
Staycool 2.0 Tee: This year’s must-have
Now, the Fioboc team have gone one better, uplevelling the original Staycool Tee to bring us the new Staycool Tee 2.0. Building on the success of the initial iteration, which continues to prove immensely popular, this exciting new offering is even more effective, and offers even better performance than its predecessor in myriad ways – and it’s the perfect piece to add to your wardrobe for a busy summer of travel, or simply just for hitting the gym.
The inspiration behind the Staycool tee 2.0 was simple: Fioboc wanted to create a t-shirt that could provide even better performance and comfort than the original – and its expert team of designers and engineers spent months researching and testing different materials and construction techniques in order to create a new and improved t-shirt designed specifically to cater to the needs of the modern athlete in an even more impressive way than before.
The original Staycool, refreshed
So, what exactly is new? For starters, the original Staycool material blend has been given a makeover to elevate its breathability credentials even further, allowing for increased airflow and thus, regulating body temperature even more efficiently than before. It’s set to become a firm favourite amongst runners and athletes who engage in high-intensity exercise, promising optimal comfort no matter how hard you go with your workout.
The original Staycool tee’s moisture-wicking properties – which works by drawing moisture away from the skin so that it can evaporate from the material’s surface – have also been boosted in the Staycool Tee 2.0, which means it now has enhanced capacity to keep wearers drier for even longer.
The sustainable signature fabric used to create the Staycool 2.0 Tee is also ‘anti-stink’, which means it helps to keep any unpleasant bodily odours at bay – which means no more worrying about how you look, or how you smell after a workout, because you’ll be just as fresh as when you started. Sweating doesn’t have to be something you fear, and with this clever tee, you can relax and enjoy your workout session to the maximum, without feeling self-conscious.
There’s a more tailored hit and a wider selection of colour options to choose from in the Staycool 2.0 Tee range, too. From monochromatic black and white to neutral beige and khaki green, there’s a shade to suit all tastes and styles – and the Staycool 2.0 Tee is also now available for women, in a stylish cropped fit.
Outfit inspiration
Worn with one of Fioboc’s immensely comfortable pairs of joggers, which come with drawstrings and in an optional tapered style, with colours ranging from black to grey and navy, the Staycool 2.0 Tee is the obvious choice for your next workout, but with its smart curved-hem fit, it also works well as part of a look that prioritises off-duty cool – just add some designer trainers and throw a leather or denim jacket on over the top, and you’re all set to head to the shops or meet friends for lunch.
One of the things we love about Fioboc as a brand is its understated luxury appeal. You won’t see any huge logos here, because you’re paying for craft, not just a name – which means optimal quality is at the front and centre of each and every product. And each garment comes with a 365-day guarantee, too – which shows just how confident the brand is about its products.
You only have to read the latest Fioboc clothing review to see just how much of a loyal following the brand has amassed, and how enamoured they are with the range. Fioboc t-shirts – and in particular, Staycool T-shirts – have become a must-have addition to the active male’s wardrobe, and we want one in every colour.
