How to navigate the new normal luxury landscape

For luxury brands across the world, it’s an imperative time to understand the strength of their position in the market. How they are going to continue to channel desire, lead with aspiration and create dreams for their high-net-worth clientele will undoubtedly determine their future.

As 2020 comes to a close, the discerning individual will seek the ultimate escapism in response to lockdown and strict regulations that have stripped them from their former limitless lifestyles, and this is where experiential luxury brands need to quickly up their game. As the natural course of the world evolves and we retreat to a sense of normality, there will be a cutthroat timeframe where competition among the world’s leading brands will rocket to satisfy increased demand.

Those within the luxury experiential sector will need to ensure they understand their core brand messaging and have adapted it strategically to reflect a post-pandemic world where consumer needs and demands have revolutionised exponentially. Georgie Bentley-Buckle, founder of luxury communications agency LUXE BB, said: “During these uncertain times, luxury brands need to knuckle down and use their time wisely, establishing forward-thinking strategies with adapted brand narratives to ensure they are equipped to springboard back. As we have learnt this year, only the strongest of brands will survive.”

This is where agencies such as LUXE BB step in. Working with brands who understand the influence of their messaging, Georgie and her team add value and build credibility – driving brands forward with their universal digital approach. Combining key services, this year the London-based agency has been working closely with a variety of brands, giving them the edge to succeed in a very different luxury market.

A communication expert, Georgie launched LUXE BB having spotted a gap in the market to establish a future thinking agency. With an online-centric approach, Georgie and her team tie together copywriting, media and influencer engagement, strategic social media management and marketing with SEO optimisation. This cohesive method of working offers the range of travel, wellbeing and restaurant brands they work with a bespoke and universally strategic advantage.

Supported by SEO crafted copy across their client’s websites, they also look at META tags and descriptions, newsletters and build content packages surrounding topical blog copy. This content is aligned with communication campaigns and social strategies to ensure high-spending audiences are kept up to speed with the right brands, all whilst positioning those they work with as leaders of their field.

As 2020 comes to a close, the discerning individual will seek the ultimate escapism in response to lockdown and strict regulations that have stripped them from their former limitless lifestyles, and this is where experiential luxury brands need to quickly up their game.

Looking ahead, Georgie and her team will continue to provide their clients with the valuable tools to communicate their message effectively amidst a new normal landscape, centring around post-pandemic health and safety messages and how these are woven into a wider luxury brand image. Uniting their key services, they offer a peerless advantage with strategic yet creative content and campaigns that warrant brands will shine not survive.

Here at LLM – Luxury Lifestyle Magazine, we are proud to have launched an exclusive partnership with the experts at LUXE BB. Email us at content@luxurylifestylemag.co.uk to speak with the team today, more can be seen here.